Tom La Email & Phone Number

Charlotte, NC, US

Charlotte, NC, US

Chatsworth, CA, US

• Visually communicate DDN’s brand story through multimedia.
• Lead, coach, develop, and direct the production crew while managing production logistics for both local and off-site shoots.
• Oversee all stages of video production, including concept development, narrative creation, storyboarding, shooting, editing, and sound design.
• Develop video strategies and series content to meet KPI and marketing expectations.
• Manage the video production budget efficiently, balancing creativity with cost-effectiveness.
• Hire and foster positive relationships with freelancers, vendors, and agency partners.

Charlotte, NC, US

London, London, GB

• Lead, coached, developed and directed production crew and managed production logistics to support local and off-site production shoot for clients.
• Oversaw development and production of videos, animations, podcasts, webinars, photography, UGC social content and corporate event marketing materials to support enterprise-wide marketing and communications initiatives.
• Calculated and managed multiple budgets of up to $200K for in-person and virtual productions to optimize efficiency and control costs.
• Ideated and designed presentations to present creative strategy and concepts.
• Developed video and animation brand guidelines, video templates and other documents to assist with brand management and constancy.
• Negotiated contracts and cost with vendors to align with project needs.

Charlotte, North Carolina, US

• Strategized, developed, and executed video campaigns on internal and external corporate channels to drive awareness, streamline communications, and increase video services to other lines of business.
• Spearheaded in-house video production capabilities, resulting in a $1M+ in savings.
• Built and cultivated vendor relationships and negotiated contract terms and conditions that supporteddepartmental initiatives.
• Developed video and animation brand guidelines, video templates and other documents to assist with brand management and constancy.
• Recorded, edited, and produced videos and still photography to build brand equity.
• Measured and analyzed performance of video content, leveraging data to continuously improve and inform future projects.

Atlanta, US

Charlotte, NC, US

• Led, coached and manages a team of 6 including graphic artists, videographers, editors, and contractors to support C-Suite executive level internal communications.
• Revitalized under performing graphics department and repositioned the team as subject matter experts.
• Created Power Point presentations for Bank of America executives for enterprise wide broadcast communication.
• Developed and implemented motion graphics and video processes that upheld departmental demands.
• Collaborated, ideated and developed various long-form and short-form communication content for executives to relay company
• Managed and created graphics, animations, video, broadcast, print, and digital signage assets for enterprise-wide internal communications initiatives and events.

• Managed a newly built studio and led a small creative team to produce video content for three print-based media properties: Sporting News, Sports Business Journal, and NASCAR Illustrated.
• Built an in-house video studio to support the growing demand for video content on digital platforms and social media
• Advised and assisted reporters in gaining knowledge of video-worthy content and how it enhances the storytelling experience
• Conducted interviews, instructed on-air talent, and implemented production workflows
• Edited video, animation, and audio content in support of corporate initiatives

Rock Hill, S.C., US

Instruct various design skills, including graphic design, motion graphics, and video production

• Developed engaging motion graphics and illustrations to accompany academic lectures
• Designed set posters and diagrams for lectures
• Developed and conceptualize short marketing pieces for product promotions
• Helped spearhead the creation of The Promotions Team

US

• Consulted and developed a video programs for Rowdy.com
• Trained employees on video production techniques, editing and best practices
• Designed motion graphics for the number one NASCAR Podcast in the nation
• American City Business Journal/ Sporting News acquired Rowdy.com in 2009

• Created and implemented an umbrella brand to unify 3 network affiliates (ABC, CBS and FOX) in order to streamline resources, maximize efficiencies and simplify brand messaging.
• Implemented a comprehensive overhaul of branding and promotions, including on-air branding, set design, vehicle design, apparel, print ads, and social media, resulting in a concise and clear identity and messaging
• Collaborated with General Management and the News Director on news promotions and community events
• Wrote, designed, and produced branding and promotional materials to position the brand as a compassionate, community-first, and trusted source for local news

New York, US

• Also worked for them in November of 2010
• Created motion graphics for their overflow holiday production
• Had the pleasure of working with Macy's through BET

• Generated motion graphics for news and station promotion
• Wrote, shot, edited and created 30 sec commercials for all four stations and local businesses
• Designed newspaper ads, magazine ads, and billboards for all four stations

• Collaborated with Project Manager to create the ideal media for client’s specific needs
• Edited raw footage and still photos to into a coherent and complete story
• Generated graphics, animated logos and brand messaging into digital signage
• Designed kiosks and displays for client’s needs

London, GB

• “Cha-Ching! Money Makers” Reality mini-series on the Discovery Channel
• Conducted phone interviews with interested participants for the show
• Shot screen tests of possible on-screen talent

Bfa, Media Arts And Animation

Education record