Mark Thomas Email & Phone Number

New York, New York

Dr Pepper Snapple Group

Greater New York City Area

Planning lead on MARS - Petcare USOverseeing comms planning for IAMS, Pedigree, Temptations and Sheba

Greater Los Angeles Area

Worked on set up of American Honda Motor Co. account, as it was a new business win for MediaVest. Developed targeted branding efforts to launch and sustain awareness of Honda and Acura car models. Instrumental in developing cross-platform strategy and goals for Acura. Spearheaded TV, Radio and Digital media campaigns focusing on general and Hispanic markets Focused on lead generation for new car shoppers and retention of lessees

New York, Ny

Direct development, presentation and maintenance of media plans for 4 Sprite Flavors brands (Sprite, Fanta, Mello Yello and Seagrams), inclusive of national and regional objective/strategies, POV’s on opportunistic proposals and plan maintenanceLed strategy development for local planning on Coca Cola North America, covering more than 20 active beverage brands (sodas, waters, juices, teas, energy drinks, etc.) each with their own unique audience and market profile. Worked with 10 local client leads and on a daily basis to manage regional plan requests across more than 100 markets. Led digital planning and activation for Coke partnership marketing activating a mix of display and mobile ad networks, as well as site direct high-share placements surrounding local content and social media. Responsible for local media training of the internal planning teams, establishing best practices and benchmarks

Greater New York City Area

Contributed to the core planning team in an environment that partners heavily with Investment/Buying Team. Experience in collaborating a fully integrated marketing council with client, creative, media and public relations toward a singular strategic communications approach. Participation in agency and/or departmental task forces (e.g., mentored interns). Genuine enthusiasm for the industry, pop culture, motivations in consumer behavior, marketplace trends, and innovations in interactive marketing in order to break new ground. Continuous application/planning across all media vehicles (e.g., Digital, Print, Broadcast, Local).Digital Media Certified - GroupM

Greater New York City Area

Led in the development and presentation of multiple comprehensive competitive analyses which detailed historical trends, forecasts and action items applicable towards upcoming campaigns.

Develop and implement programs to foster a learning and empowering environment for young adults in the community

Facilitate instructional techniques camps for students from elementary through college.

Provide general administrative assistance, including answering telephone, filing, data entry, schedule appointments.Plan and facilitate events on and off campus. Organize concert, carnivals and shows.

Jr. Publicist - Fall 2005Assisted in all aspects of print and television press campaigns including media kits, research and pitching and maintained press databases.