Thomas Wan Email and Phone Number
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Thomas Wan personal email
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Thomas Wan is a Director, Marketing Analytics and Insights at ServiceNow. He possess expertise in google analytics, omniture, web analytics, online advertising, mobile devices and 26 more skills.
Servicenow
View- Website:
- servicenow.com
- Employees:
- 32886
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Director, Marketing Analytics And InsightsServicenowSan Jose, Ca, Us
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Director, Marketing Analytics & InsightsServicenow Mar 2022 - PresentSanta Clara, Ca, Us
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Senior Manager, Digital Analytics & OptimizationServicenow Mar 2019 - Feb 2022Santa Clara, Ca, Us
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Web Analytics & Insights ManagerServicenow Feb 2016 - Feb 2019Santa Clara, Ca, Us
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Analytics ConsultantSelf-Employed Feb 2014 - Present- Provide analytics strategy for both B2B/B2C companies (Enterprise, MM, SMB)
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Senior Digital AnalystKelley Blue Book Sep 2013 - Feb 2016Irvine, Ca, Us- Monitor the health of the website and its business and provide actionable trend information, including applying basic statistical methodologies to forecast future trends- Using all basic statistical information and models to predict the outcome of proposed projects and provide data-driven recommendations to ensure successful execution- Manage the implementation, maintenance, accuracy and improvement of web analytics data capture, systems and tools - Inform site optimization strategies, by proactively providing quantifiable recommendations to drive growth- Provide measurement and analysis of A/B and multivariate testing of website and maintaining and developing statistical models for test analyses- Tracks, analyzes, and interprets trends in data in order to provide relevant conclusions and recommendations to team- Provide recommendations and strategies to clients when purchasing digital campaigns on KBB.com - Provide analyses and insights into traffic, ad performance, ad delivery, and product performance to help optimize site performance and grow traffic on KBB.com- Present recap analyses to clients about ad performance, consumer behavior, and market trends -
Senior Analyst, DigitalInitiative Jul 2013 - Sep 2013New York, Ny, Us- Created standard reports and dynamic dashboards to track digital media performance against forecast, historical, and industry data - Provided ad hoc analysis to measure the effectiveness of key initiatives that included creative and media optimization, campaign analysis, delivery pacing, competitive assessment, customer segmentation, retention, lifetime value, customer profile, and market research- Lead aspects of large scale competitive analysis projects that used cross-platform, multi-touch attribution frameworks to analyze and quantify the impact of digital campaigns with respect to sales and revenue- Managed and implemented the application of critical tools used in the strategic and tactical development of media plans that included targeting analyses and optimization analyses for current clients and new business pitches -
Digital AnalystPalio+Ignite Aug 2012 - Jun 2013Provided metrics and analytics reports on business and marketing objectives for large pharmaceutical companies.- Created dashboards to measure and analyze website and mobile app performance - Created measurement plans in coordination with business stakeholders to identify key performance indicators that align with business objectives- Collaborated with the Technology department to implement tracking and measurement for various analytics tools (Google Analytics, Omniture, etc.)- Analyzed multiple digital channels (paid search, organic search, email, social, display, mobile, etc.) and used multi-channel funnels and different types of multi-touch attibution models to form actionable insights and recommendations that align with business objectives- Analyzed traffic on mobile applications and websites to better understand user behavior/navigation and to optimize target goals- Created secondary research approaches to identify digital trends and consumer habits and practices (Forrester, Manhattan, comScore, eMarketer, etc.)- Implemented website tracking strategies based on brand goals and digital objectives- Lead thinking for measurement standards and approaches to determine campaign attribution and digital ROI
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Media CoordinatorAuction.Com May 2011 - Aug 2012Irvine, California, Us- Analyzed site traffic, conversion rates, and KPIs across multiple campaigns with different objectives- Performed in-depth analysis of online campaign traffic and made recommendations for customer experience improvements - Measured conversions to track effectiveness of marketing promotions and proposed enhancements - Developed and distributed daily/weekly/monthly and ad hoc reports that provided visual representations of trended results vs. forecast and historical data- Analyzed and provided insights on optimizing and improving content testing- Extracted, analyzed, and synthesized data from a variety of sources to measure and report on online and offline customer behavior from various online analytic tools, such as Google Analytics
Thomas Wan Skills
Thomas Wan Education Details
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Uc IrvineEconomics
Frequently Asked Questions about Thomas Wan
What company does Thomas Wan work for?
Thomas Wan works for Servicenow
What is Thomas Wan's role at the current company?
Thomas Wan's current role is Director, Marketing Analytics and Insights.
What is Thomas Wan's email address?
Thomas Wan's email address is tw****@****uci.edu
What is Thomas Wan's direct phone number?
Thomas Wan's direct phone number is +140850*****
What schools did Thomas Wan attend?
Thomas Wan attended Uc Irvine.
What skills is Thomas Wan known for?
Thomas Wan has skills like Google Analytics, Omniture, Web Analytics, Online Advertising, Mobile Devices, Sem, Analytics, Css, Ppc, Digital Media, Html, Java.
Who are Thomas Wan's colleagues?
Thomas Wan's colleagues are Nistha Gautam, Jaylaxmi Rathore, ★ Pasquale Fontanetta ★, Satyaharika Vaddipabthi, Nolan Schmitt, Samiya Ali, Segan Subramanian.
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