Thomas Wan Email & Phone Number

San Jose, Ca, Us

Santa Clara, Ca, Us

Santa Clara, Ca, Us

Santa Clara, Ca, Us

- Provide analytics strategy for both B2B/B2C companies (Enterprise, MM, SMB)

Irvine, Ca, Us

- Monitor the health of the website and its business and provide actionable trend information, including applying basic statistical methodologies to forecast future trends- Using all basic statistical information and models to predict the outcome of proposed projects and provide data-driven recommendations to ensure successful execution- Manage the implementation, maintenance, accuracy and improvement of web analytics data capture, systems and tools - Inform site optimization strategies, by proactively providing quantifiable recommendations to drive growth- Provide measurement and analysis of A/B and multivariate testing of website and maintaining and developing statistical models for test analyses- Tracks, analyzes, and interprets trends in data in order to provide relevant conclusions and recommendations to team- Provide recommendations and strategies to clients when purchasing digital campaigns on KBB.com - Provide analyses and insights into traffic, ad performance, ad delivery, and product performance to help optimize site performance and grow traffic on KBB.com- Present recap analyses to clients about ad performance, consumer behavior, and market trends

New York, Ny, Us

- Created standard reports and dynamic dashboards to track digital media performance against forecast, historical, and industry data - Provided ad hoc analysis to measure the effectiveness of key initiatives that included creative and media optimization, campaign analysis, delivery pacing, competitive assessment, customer segmentation, retention, lifetime value, customer profile, and market research- Lead aspects of large scale competitive analysis projects that used cross-platform, multi-touch attribution frameworks to analyze and quantify the impact of digital campaigns with respect to sales and revenue- Managed and implemented the application of critical tools used in the strategic and tactical development of media plans that included targeting analyses and optimization analyses for current clients and new business pitches

Provided metrics and analytics reports on business and marketing objectives for large pharmaceutical companies.- Created dashboards to measure and analyze website and mobile app performance - Created measurement plans in coordination with business stakeholders to identify key performance indicators that align with business objectives- Collaborated with the Technology department to implement tracking and measurement for various analytics tools (Google Analytics, Omniture, etc.)- Analyzed multiple digital channels (paid search, organic search, email, social, display, mobile, etc.) and used multi-channel funnels and different types of multi-touch attibution models to form actionable insights and recommendations that align with business objectives- Analyzed traffic on mobile applications and websites to better understand user behavior/navigation and to optimize target goals- Created secondary research approaches to identify digital trends and consumer habits and practices (Forrester, Manhattan, comScore, eMarketer, etc.)- Implemented website tracking strategies based on brand goals and digital objectives- Lead thinking for measurement standards and approaches to determine campaign attribution and digital ROI

Irvine, California, Us

- Analyzed site traffic, conversion rates, and KPIs across multiple campaigns with different objectives- Performed in-depth analysis of online campaign traffic and made recommendations for customer experience improvements - Measured conversions to track effectiveness of marketing promotions and proposed enhancements - Developed and distributed daily/weekly/monthly and ad hoc reports that provided visual representations of trended results vs. forecast and historical data- Analyzed and provided insights on optimizing and improving content testing- Extracted, analyzed, and synthesized data from a variety of sources to measure and report on online and offline customer behavior from various online analytic tools, such as Google Analytics