• Develop and manage a comprehensive direct to consumer digital marketing strategy encompassing Paid Social, SEM/SEO, Display, App Store Optimization (ASO), Email Marketing and CRM (Salesforce).• Digital campaign strategy and execution lead for all paid media campaigns including Instagram/ Facebook Ads Manager, Paid Search / Display, YouTube ads• Ensure proper tagging and tracking of consumer behavior through heat maps (Hotjar), Google Analytics, Google Tag Manager and Salesforce to identify accurate sales attribution and missed opportunities.• Provide direction to creative, development and product teams to trouble shoot conversion funnels and continuously optimize conversion rates to improve return on ad spend (ROAS).• Develop email marketing strategies to grow newsletter subscriptions and increase sales through drip marketing campaigns, subject line a/b testing, and audience segmentation.• Drive month over month social growth and audience development on all branded social channels through content vertical testing, social listening, campaign tagging and weekly reporting.