Tim Letscher Email & Phone Number

Minneapolis, Minnesota, United States

Leading teams in human centered design and creating experiences for people. Helping colleagues and clients shift their mindsets to become the stewards of possibility.

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Leading the transformation of the Digital practice to a broader definition of Customer Experience, a practice based on human-centered design. I lead teams that design and build customer experience strategies, product and service innovations, customer journeys, and ecosystems to help our clients solve some of their most complex and interesting business and communication challenges. Clients include UnitedHealthcare, Securian, Buffalo Wild Wings, Ecolab, Land O'Lakes, Target, Ameriprise, Be the Match, Lifetouch, and Best Buy.• Identify opportunities to create new businesses or evolve existing products and services• Lead the Design Thinking methodology in Slalom Minneapolis, using it to help clients innovate around products, services, and experiences• Establish strategies and standard operating procedures for marketing optimization, specifically ways to continually improve channel performance

Greater Minneapolis-St. Paul Area

Lead the group responsible for the creation of programs that guide client interactions online and across the broader digital experience. Designed experiences across a customer journey, mapping touchpoints along the way where a person and brand can have a meaningful connection. Represented agency leadership by publishing and speaking at conferences like SXSW and MediaPost.• Created future-state strategy and roadmap for Land O’Lakes.com• Prototyped and implemented rapid video publishing for Purina• Developed Agency's framework for social media playbooks across clients• SEO optimization on CaribouCoffee.com and TakeMeFishing

Responsible for providing innovation leadership and guidance for clients; specifically, developing activation strategies for both digital-only programs, as well as partnering closely with Consumer Engagement (media), Brand Planning and Creative to create holistic 360 programs. Drove optimization of client web programs across search, paid and un-paid media, and client web properties. Active participant in business development efforts and relied upon to effectively bring digital and technology-driven thinking into the center of C/L. Responsible for helping to create and manage against an overall client vision and strategy.

- Strategy formulation for integration of interactive solutions into multi-channel marketing programs - Leadership in a user experience team with a vision to create innovative online experiences that meet business, project, and design goals - Creative approach to results-driven solutions - Extensive experience developing innovative user interfaces and interaction styles resulting in improved user productivity, discoverability and simplicity

Owned final design of repeatable solutions targeting specific client goals from inception to delivery including all facets of client presentations, working sessions and final deliverables across program management lifecycleDirected interactive design teams and led activities throughout project lifecycle including client solution concept, information architecture, user experience strategies, interface design, brand integration and final design deliverablesManaged successful delivery of several solution designs increasing site usage, enhancing brand loyalty and exceeding client goals for HP, Microsoft, Clos du Bois, Black Box Wines, snapfish and mycardmaker

Lead teams in the creative direction, design and development of rich internet applications and retail desktop software.

Chicago, Il

Led creative direction for organization and major client engagements as one of three partners in firm. Formalized company’s 4-D consulting methodology, delivery assets, account management practices and revenue models. Consulted with clients on brand strategy, creative marketing, information architecture design, site experience and usability. Originated accounts including Foote, Cone & Belding (BlueCross BlueShield, Boeing, John Deere), Quaker Oats (Gatorade), Crate&Barrel, Roche Pharmaceuticals and SCA Thermosafe.

Greater Chicago Area

Designed websites, logos, identity and marketing materials for both clients and for FCB.Specialized in brand identities, commercial web site design and interactive marketing media development with clients including BlueCross BlueShield, Boeing, John Deere, Quaker Oats, Crate and Barrel, Roche Pharmaceuticals, SCA Thermosafe, OfficeMax, Modern Retail, Discover Financial, EMC Corporation and the Internal Revenue Service.