Tina Figueroa Email & Phone Number

Redwood City, California, United States

Observe.AI is a leading conversation intelligence platform designed to enhance contact center operations through real-time AI analytics. Founded in 2017 and headquartered in San Francisco, the company leverages advanced AI and natural language processing (NLP) to analyze customer interactions, providing actionable insights that improve agent performance, compliance, and customer satisfaction. Trusted by major brands across various industries, Observe.AI is committed to revolutionizing contact centers with innovative AI-driven solutions.

Advised CEO and leadership team on trends and use cases to enhance Emtrain’s compliance software that promotes ethics, respect, inclusion, and belonging for healthier organizations.

San Francisco, California

Series B start-up that raised $160M+ and employs 170+ employees and global contractors in US, India, UK, and Bulgaria. Crux works with enterprise clients and is backed by Two Sigma, Goldman Sachs, Morgan Stanley, and Citi, among others.Responsible for People/HR, Internal Communications, Administration, and Facilities. Adopted a first principles methodology and spearheaded a cross-functional team to reimagine GTM and pricing strategies, tech infrastructure efficiency, overhaul the operational model, organizational structure, and enhance operational processes for an $18M+ services business resulting in significant gains in efficiency.Crux is a cloud-based data integration and operations platform that accelerates the value realization between external and internal data.

San Francisco, California

AI/ML was just the beginning. Our Persona-Based Intelligence uses cutting-edge data science, behavioral modeling, and huge data sets to deliver tangible value to the biggest names in finance, government, and retail. Series A start-up that raised $40M+ and employed <100 people in US and UK.Responsible for People/HR, Marketing, Internal Communication, and Facilities. Hired to build the People function in preparation for growth and act as an executive leadership team advisor. Collaborated with the Executive Team to redesign the operating model, reducing management levels and increasing the scope of responsibility for improved efficiency and communications. Implemented outcomes-based recruiting strategies, adapting Talent Acquisition to align with business objectives.Implemented a hybrid work environment model and remote working norms, increasing engagement and reducing turnover. Instituted market-driven compensation and consistent leveling practices.

Louisville, Kentucky

Appriss is a $350M+ ARR and 1200+ employees SaaS and data & analytics company with locations throughout the Americas and EMEA. Private equity-backed by Clearlake Capital Group. Responsible for People/HR, Corporate Marketing, Internal Communications, and Facilities. Hired in anticipation of extensive M&A activity, to mature the People function, implement a robust talent management strategy, and lead a data-driven, decision-making cultural transformation. Grew the company from 500 to 1200+ employees (200 non-exempt) and increased revenue by 80%. Recruited and onboarded 250+ employees annually, reducing time to hire from 60+ to 39 days and improving hire quality. Led several key business and talent initiatives, and strategically cultivated robust talent pipelines that fueled growth, and helped drive business transformation. Implemented dynamic leadership and talent development programs that significantly bolstered organizational effectiveness and contributed to certification as a "Great Place to Work."Managed six acquisitions worth ∼$700M, from due diligence to onboarding 400+ employees and supported existing organic growth. Led the divestment of Appriss Insights to Equifax for $1.825B.

Paris, Île-De-France, France & San Diego, California

Kyriba is a $188M ARR Fin-Tech software company with 1500+ employees across 9 global offices and a leading global provider of cloud treasury and financial management solutions. Kyriba is headquartered in San Diego with offices in New York, Paris, London, Tokyo, Singapore, Shanghai, Dubai, and other major locations. Responsible for People/HR, Internal Communications, Administration, and Facilities.Hired to overhaul the People function, transforming to a culture of meritocracy, and preparing for private equity acquisition. Scaled the company from 800 to 1500+ employees, increased internal mobility from 4% to 16%, and reduced regrettable turnover by 9%, elevating eNPS score to +53. Automated processes to reduce manual handoffs by 60%, increased efficiency by 40%, and cut labor costs by 35%. Led acquisition integration and managed due diligence for $1.2B Bridgepoint acquisition.Implemented Workday Platform in Americas, EMEA and APAC automating global people processes driving accountability and visibility through analytics and reporting.

Santa Monica, California

AdColony is a $700M mobile advertising platform with a reach of more than 1.4 billion users globally. Named in Inc's 500 Fastest Growing Private Companies in America in 2013 and 2014Responsible for People/HR, Internal Communications, and Facilities.Led a 64-member People Team supporting ~3500 employees in 30+ countries. Hired to integrate 12 acquisitions across 5 continents into one company, eliminating redundancies while creating cohesiveness across the numerous markets and regions and building a new culture, blending the best of various cultures into a more efficient and effective operating model. Achieved $15+M in OPEX reductions while maintaining eNPS score of +35. Managed global reduction-in-force affecting 600 employees, closing entities in South Africa, Germany, the Nordics, Russia, Argentina, and Mexico. Successfully restructured with effective change management, retaining 92% of critical high performers.

Santa Monica, California

Responsible for People/HR, Internal Communications, Administration, and Facilities.As the first C-suite HR Executive, built world-class talent systems, scaled the function globally to EMEA, APAC, and LATAM, and grew the employee count from 500 to 1800. Led operational processes for rapid international expansion, establishing entities in Australia, Belgium, Brazil, China, Colombia, Hong Kong, Indonesia, Japan, Mexico, and the Netherlands, and hired 350 employees globally in one year.Designed and implemented a transformation strategy reflecting the CEO’s vision of building a high-performance, collaborative, action oriented, and innovative culture establishing a valuable and standout employment brand. Crafted a talent strategy for swift growth and launched leadership programs that boosted engagement. At the same time, our partnerships with the community and academic and professional bodies positioned us as the local “Employer of Choice.”

Westwood, California

Recruited to scale the company globally by establishing the Human Capital function and leading a team of 24 supporting 1200 employees and contractors in the US, South Korea, India, and the Philippines. Pivoted the sales strategy from brick-and mortar retail to kiosk in preparation for acquisition, requiring the hiring and onboarding of 200 employees in three months during the transition. Managed HR for the sale of the company to Virgin Mobile, including conducting due diligence, defining future culture, and overseeing post-acquisition integration. Start-up Mobile Virtual Network Operator (MVNO) and joint venture between EarthLink and South Korean SK Telecom focused on delivering cutting-edge handset technology and media, including Gaming, Messaging, Browsing, Mobile Search & Advertising and mCommerce.

Bachelor Of Arts, Psychology

Ma, Organizational Leadership

Activities and Societies: Published Research, “Examining Executive Development Factors As They Relate To Women Leaders: Applications.

Gphr Certificate, Human Resources