• Develop and optimise paid media campaigns across multiple channels, including paid social, paid search, programmatic display, audio, native advertising, connected TV, and emerging platforms.• Manage relationships with third-party vendors, intent providers, content syndication partners, media publishers, and digital ad platforms.• Oversee lead generation campaigns and collaborate with specialists across multiple media channels.• Monitor, optimise, and manage campaign budgets.• Create client campaign strategies, including media plans, budget allocations, and performance forecasts.• Identify growth opportunities for existing clients and assess new media channels to reach untapped audiences.• Work with platform representatives and third-party partners to leverage new features and participate in beta programs.• Generate client reports with accurate data, clear analysis, and actionable recommendations.• Collaborate with Paid Media Specialists to identify opportunities and highlight relevant content.• Work with data analysts to improve reporting and dashboards.• Conduct A/B testing and measure demand generation campaign performance.• Assist in preparing proposals for new and existing business opportunities.• Lead and manage junior staff, setting goals, providing feedback, and ensuring productivity.• Advocate for the power of paid media, sharing success stories internally.