Senior Product Manager
CurrentB2B2C e-commerce for alcohol beverage brandsLed cross-functional team to build, deliver, launch, and iterate on new products, features, and enhancementsDesigned and launched new memberships product from 0 to 1Created, prioritized, and executed on product roadmap focused on business objectives, product strategy, customer feedback, and engineering viabilityUtilized direct and indirect customer feedback, market research, competitive intelligence, and industry trends to inform product strategy and prioritizationCreated and monitored metrics and KPIs to measure product and feature performance and inform product decisionsLeveraged AI tools into the product development cycle to improve efficiency in creating mockups, drafting requirements, and performing market researchImplemented and managed product development processes and customer feedback system
