Tom Sargent Email & Phone Number

London, England, United Kingdom

Responsible for defining, developing and optimising the Eurosport & TNT Sports mobile apps to ensure they meet both users needs and business goals. Key achievements and responsibilities:- Lead the release of the TNT Sports App which gained 2 million unique users in the first month and generated 2.7k subscriptions- Increased app rating to 4.7* on App Store and 4.6* on Google Play for Eurosport- Successfully led the iterative migration of Eurosport App to a new codebase, strategically planning releases to enhance user experience- Developed and executed a comprehensive product roadmap, achieving milestones and ensuring alignment with company OKRs in engagement and customer satisfaction- Lead numerous event specific releases Tokyo 2020 and Beijing 2022 which drove record subscriptions numbers- Engaged with stakeholders from marketing, editorial, ads and sales teams to identify and deliver new product solutions and enhance existing features- Achieved record content consumption by optimising high traffi c pages across the application (for example, a 44.9% increase in page views per unique user YOY on sports data related pages)

London, United Kingdom

- Owned the mobile product strategy this included releasing our product across more than 30 countries- Alongside our in-house product, manager an external team to deliver a B2B app solution for partners- Developed the CrowdScores community through building an online forum and engaging directly with users

- Create mobile installation campaigns over numerous networks including Facebook, Twitter and Google. I achieved a CPI that was considerably less than the market average and had a case study featured by the Google App Promotion team- Work and build relationships with online influencers including bloggers, social media personalities and Youtubers to promote CrowdScores and drive new installs of the app. As a result of one Youtuber campaign, CrowdScores reached 16th in the UK sports charts on the App Store and were consistently in the top 20 for November 2015- Manage and maintain the CrowdScores website hosted on Wordpress- Delegate social media and community responsibilities to the marketing team- Meet with backend and mobile develops to help improve features within the app from using user reviews and Google Analytics- Research and implement best practices on the App Store and Google Play to help ASO. This recently included managing a project for an app video- Analyse download trends and user numbers using iTunesConnect, Google Play Developer Console and Google Analytics- Manage app translations and marketing copy with translators

London

- Start CrowdScores' social media presence on Twitter, Facebook, Instagram & Google+- Continue to update and maintain CrowdScores' social media accounts with exciting and unique content- Contact football blogs and influencers to gauge their interest in using our football data. This resulted in a lengthy partnership with the Liverpool FC fansite 'This is Anfield' which resulted in more than 200,000 hits for CrowdScores' website- Moderate and enhance the community within CrowdScores by engaging with users through the website and app- Contribute to the CrowdScores blog with content either related to football our about the company itself- Test new features on the app and website- Assisting the Data team in adding new teams, players, leagues and competitions when required and ensuring that data is processed correctly during live matches