Writer, blogger, wordsmith, copywriter, content guy, editor… storyteller. Every enterprise has a story to go along with the unique solutions they offer. In the storytelling realm, an accomplished writer becomes your organization’s voice—to spotlight your vision and whatever creative technology or trusted services you want the masses to know about.When this writer is curious, imaginative, diligent, tireless, humorous, knowledgeable, and shares the vision you have, all the better.But there’s no Easy Button. Writing is hard work.It requires being in a constant state of learning.Being collaborative, with reasoned thinkers as well as creative minds.Being a detail detective, knowing accuracy is never a compromise.Being organized by way of priorities—and realizing that deadlines matter.Becoming a pseudo-expert in things like EHS compliance, IoT, IA, process automation, collaboration, and the concepts and logic behind them.Understanding personas, speaking in their terms, deleting the noise, and telling them a story that’s equal parts engaging and persuasive.Being a chameleon in writing style and voice, to reach across markets, audiences, and digital, web, and social channels.Having the knack for consistency, to thread the message needle from beginning (needs) to middle (solutions) to end (benefits)—especially in multi-stage and omnichannel campaigns.Being able—through language—to paint pictures that put enterprises, people, solutions, and customer successes in the best light. Always.Knowing that branding and marketing campaigns succeed only when messages induce action.Being willing to take risks, champion new ideas—and learn from shortcomings.Writing requires being a superb storyteller… and I’ve been a storyteller since long before the term became vogue.See my portfolio at https://www.clippings.me/tombailey
Listed skills include Marketing, Digital Marketing, Digital Content Development, Email Marketing, and 47 others.