I am a seasoned media industry leader and executive with over 20 years of experience. My expertise spans various areas, including radio broadcasting, advertising sales and marketing, sports sales and marketing, and digital marketing.Currently, I hold the position of Vice President of Sales at Audacy in Wichita, Kansas. In this role, I oversee a highly motivated sales team of experienced account executives and marketing strategists. My primary responsibility is to drive results and revenue through a comprehensive approach to multi-pronged marketing campaigns for our clients.I effectively manage and execute these campaigns across various platforms, including over-the-air radio, digital, and non-traditional advertising. My focus is on developing, refining, and maintaining a disciplined sales strategy that incorporates specific, measurable tactics and actions to generate sales and revenue.In my digital-centric approach, I prioritize Audacy’s robust digital portfolio of marketing solutions and develop strategic plans for clients to optimize their return on investment (ROI). Additionally, I actively engage in building and nurturing relationships with decision-makers, ultimately becoming their trusted source of marketing expertise across various multi-media platforms.Furthermore, I am adept at managing financial metrics for my department, including pricing, inventory, expense management, and weekly revenue, pacing, and forecasting.Beyond my sales and marketing expertise, I possess a strong background in team building, talent coaching, and sales and marketing solutions. I am also skilled in developing digital marketing strategies, branding, and content creation, as well as conducting demographic and market analysis.Furthermore, I have over a decade of experience in higher education, having served as a Professor of Communication, teaching undergraduate courses in Radio Production, Radio Procedures, and Convergent Media.
Listed skills include Adobe Audition Audio Editing Software, Avid Video Editing Software, Microsoft Office, Editing, and 16 others.