Currently leading creative, brand, and marketing design for Hiive, the fastest-growing marketplace for private stock across multiple channels.

DUEL® Creative specializes in brand, creative and web design for growing companies. From pre-seed to Series A (and beyond), we're here to help to win that next round of funding, earn that shelf space, launch that product, or take your business to the next level. My co-founder and I bring over 30 years of combined experience leading design and creative initiatives for companies such as Nike, Meta, Uber, Google, and Publicis Groupe, and make it available to startups and early-stage companies. From initial brand strategy and messaging, to design systems, to applications across dozens of assets and touchpoints (including web, video, motion, and packaging), we craft current yet timeless identities rooted in sound design principles and without compromise.

As the founding Creative Director for Super.com (reporting to the CMO), I lead all brand design and marketing creative, website design and development, direct the production of multichannel campaigns, and lead content creation for the nine-figure Super brand.Some things I do with my amazing in-house creative team of 12, hailing from industry leaders like Nike, Apple, Meta, DoorDash, Samsung, Publicis, Disney, TBWA\Chiat\Day, and more (which expands to 20+ with our incredible contractors):• Led a complete rebrand, combining 3 entities into one SUPER brand; obtained Super.com URL, designed new visual and verbal identity viewable at brand.super.com, created Figma design system, and built new Webflow website from scratch• Concept and create original social media content for TikTok, Instagram, Reels, YouTube and Shorts, posting almost daily and driving over 70 million views annually with a 24% average engagement rate• Work with product designers to ensure our brand assets, identity and personality are expressed in the Super app (through iconography, illustration, animation, photography, voice, ads, and mascot use) and lead visual design for screens and flows• Wrote and designed hundreds (yes, really) of ad variants every month (text, static and video) for performance marketing testing, via the Google PMax, Google Demand Gen, YouTube for Action, Meta, and Rokt ad platforms • Personally monitored performance of all paid ads, organic content, website conversion rates, and email metrics in GA4 and Amplitude to ensure every creative asset drives customers through the funnel and impacts revenue• Drove new user acquisition, downloads and subscriptions via website & dynamic landing pages; ran AB and split tests to optimize the site for conversions, leading to a 7x increase in subscriptions and 1200% improvement in conversion rates on the site• Produced 2023 SuperBowl TV commercial • Led creative for direct response linear TV, radio, CTV, and podcast ads

Our team worked on a complete UX / UI design overhaul of the Mayo Clinic's public-facing website and patient portal.Our responsibilities:Building progressive new brands and helping reposition the world's most prominent companies through experience design.My role:• Leading design objectives and raising the level of craft, innovation and impact of our work• Acting as key design leadership partner for globally-recognized health care clients• Driving the future state of experience and commerce platforms reaching consumers in 150 countries• Working with product and engineering teams to turn strategy and design into live experiences• Leading multidisciplinary UX, UI and digital design team towards client business objectives

As the company's founding Brand and Creative Director (reporting to the VP of Marketing), my role was to create and evolve brand guidelines, establish processes and workflows to support various XFN teams, and build/mentor a multidisciplinary in-house brand and creative team, including design, copywriting, events, social media, front end development, and brand strategy and research for the world's leading SaaS code navigation platform.I hired and coached a team of 10+ FTEs which includes principal designers, senior copywriters, frontend developers, social media managers, and brand strategists. I recruited my team from companies such as Apple, Meta, GitHub, Frog Design, and TBWA.

In my role on Facebook's Partnerships Marketing team (part of Global Business Marketing), I served as a strategic partner to the Social Impact team and our nonprofit partners, responsible for the overall marketing strategy and execution for partner programs and product launches, as well as all marketing collateral, campaigns, website design and development, and social media content. Our mission was to enable partner managers in their outreach to global NGOs at scale. I also led research, narrative, and design projects with agencies such as IDEO, Jam3 (Media.Monks) and Storied in this role, while sourcing and managing relationships with dozens of freelance creators and vendors. Helped lead a record-setting Giving Tuesday campaign in 2020.Visit https://socialimpact.facebook.com/ to learn more about our work.

As the organization's founding Brand Creative Director (reporting to the Chief Communications Officer), my role included:• Building and mentoring our in-house creative team to support cross-functional goals• Continued expansion and refreshment of CZI brand look and feel, tone, and voice• Sourcing and management of external agency partners on larger-scale 360º campaigns• Develop storylines and narratives that activate and engage audiences across all initiatives• Create memorable, measurable branded experiences and activations for all audiences• Codify audience personas for targeted, efficient content creation and nurture programs• Work with Brand, Social Media, and Communications teams to position CZI as a leader in the space• Work closely with UX/UI design and product teams to ensure a holistic, brand experience• Managed agency procurement and planning with creative partners such as Obey Giant, Pentagram, Waterproof, Blavity, and Rally

Provide consulting for various stage startups on building and growing brands, creative strategy and execution, digital marketing, marketing technology and leadership.

Inc. 5000 rank (2018): #1 fastest-growing education company (66th overall) supporting over 27,000,000 students on their learning journey.As the company's founding Brand and Creative Director (reporting directly to CEO) my role included:MARKETING CREATIVE • Create, manage, and optimize multichannel marketing programs for multiple personas • Drive positioning and messaging across website, email, events, and paid acquisition platforms • Work with marketing automation tools to create nurture campaigns for multiple tiers • Build full-funnel GTM campaigns and programs to drive awareness, create demand, and capture leads • Lead content team to develop thought leadership and demand generation resourcesBRAND DEVELOPMENT • Establish brand identity and voice and ensure adherence to visual and communication guidelines • Monitor brand performance across social media and deliver reputation-building content • Work with Product team for naming, brand architecture, launches, and product line extensions • Study competitive landscape and report findings to exec, product, sales and marketing teams • Create a holistic 360º brand experience for customers, from first touch through entire lifespanCREATIVE DIRECTION • Lead all marketing and brand creative work across digital, print, video, and 3D spaces • Guide and mentor creative team in developing processes and asset management • Create library of SaaS sales enablement tools and marketing collateral with regular updates • Manage multiple external agencies when design, positioning, or content support is needed • Provide hands-on design and art support as-needed depending on resource allocation

I provided brand strategy and creative support centered around aggressive user growth (30MM to 55MM users in one year), brand awareness, and engagement. Our team helped define the vision and voice for the brand during a period of hyper-growth from small startup to education game-changer, in which we doubled in size in one year from 25,000,000 user to over 50,000,000 worldwide. • Created brand asset catalog for web and print marketing, and trade show experience• Worked with cross-functional teams on marketing initiatives, new product launches, and product improvements• Performed competitive analyses and reported findings to executive team and colleagues for implementing counter strategy • Advised VP of Customer Operations on brand strategy, positioning, and value propositions • Worked with sales team to expand user base internationally through pitch decks and positioning strategy• Provided brand, marketing, trade show, merch, and UI design support, as well as creative direction and oversight of contractors and design interns• Assisted Head Writer with copywriting and editing for in-product, naming conventions, social media, collateral and ad copy• Monitored and improved visual identity, ensuring consistency and relevancy across media channels and communications platformsPromoted from Senior Brand Designer to Senior Brand Strategist within first year.

Worked on brand strategy and creative for clients such as Adidas helping them leverage existing and emerging tools and features across the Twitter suite of advertising products. Wrote copy, tweets, designed OOH experiences and social assets.

Led design and creative content strategy for Fortune 100, 500, and SMB clients spanning CPG, B2B, CDG and NPO. Our main client had share price growth of over 1000% during this time, along with nearly doubling their annual gross revenue, from $3.85 billion to $7.5 billion.• Creative planning and strategy for consumer retail brands, such as electronics, appliances, beauty, housewares, travel, and lifestyle• Art and copy direction for advertising, packaging, in-store displays, out-of-home, and videos• Guided client brand development and line extensions• Led creative strategy on new product launches, buzz campaigns, and brand refreshes• Coached and mentored team of art directors, designers, writers, photographers, and videographers• Partnered with account managers to understand client needs, foster client relations, and present pitches• Led creation of content for multichannel campaigns and programs and overall design and editorial qualitySelected clients: 50 Cent, Jack Nicklaus, Mario Batali, YMCA, Mr. Coffee, Crock-Pot, Marmot, Nickelodeon, Bosch, Disney, Oster, HP, Office Depot, Coleman, Keurig, Ball