Tommy Pesavento Email & Phone Number

United States

Vancouver, British Columbia, Canada

Currently leading creative, brand, and marketing design for Hiive, the fastest-growing marketplace for private stock across multiple channels.

DUEL® Creative specializes in brand, creative and web design for growing companies. From pre-seed to Series A (and beyond), we're here to help to win that next round of funding, earn that shelf space, launch that product, or take your business to the next level. My co-founder and I bring over 30 years of combined experience leading design and creative.

San Francisco Bay Area

• As the founding Creative Director for Super.com (reporting to the CMO), I lead all brand design and marketing creative, website design and development, direct the production of multichannel campaigns, and lead content.
• Led a complete rebrand, combining 3 entities into one SUPER brand; obtained Super.com URL, designed new visual and verbal identity viewable at brand.super.com, created Figma design system, and built new Webflow website.
• Concept and create original social media content for TikTok, Instagram, Reels, YouTube and Shorts, posting almost daily and driving over 70 million views annually with a 24% average engagement rate
• Work with product designers to ensure our brand assets, identity and personality are expressed in the Super app (through iconography, illustration, animation, photography, voice, ads, and mascot use) and lead visual.
• Wrote and designed hundreds (yes, really) of ad variants every month (text, static and video) for performance marketing testing, via the Google PMax, Google Demand Gen, YouTube for Action, Meta, and Rokt ad platforms
• Personally monitored performance of all paid ads, organic content, website conversion rates, and email metrics in GA4 and Amplitude to ensure every creative asset drives customers through the funnel and impacts revenue

San Francisco Bay Area

• Our team worked on a complete UX / UI design overhaul of the Mayo Clinic's public-facing website and patient portal.Our responsibilities:Building progressive new brands and helping reposition the world's most prominent.
• Leading design objectives and raising the level of craft, innovation and impact of our work
• Acting as key design leadership partner for globally-recognized health care clients
• Driving the future state of experience and commerce platforms reaching consumers in 150 countries
• Working with product and engineering teams to turn strategy and design into live experiences
• Leading multidisciplinary UX, UI and digital design team towards client business objectives

San Francisco Bay Area

As the company's founding Brand and Creative Director (reporting to the VP of Marketing), my role was to create and evolve brand guidelines, establish processes and workflows to support various XFN teams, and build/mentor a multidisciplinary in-house brand and creative team, including design, copywriting, events, social media, front end development, and.

Menlo Park, California, United States

In my role on Facebook's Partnerships Marketing team (part of Global Business Marketing), I served as a strategic partner to the Social Impact team and our nonprofit partners, responsible for the overall marketing strategy and execution for partner programs and product launches, as well as all marketing collateral, campaigns, website design and.

Redwood City, California

• As the organization's founding Brand Creative Director (reporting to the Chief Communications Officer), my role included:
• Building and mentoring our in-house creative team to support cross-functional goals
• Continued expansion and refreshment of CZI brand look and feel, tone, and voice
• Sourcing and management of external agency partners on larger-scale 360º campaigns
• Develop storylines and narratives that activate and engage audiences across all initiatives
• Create memorable, measurable branded experiences and activations for all audiences

Provide consulting for various stage startups on building and growing brands, creative strategy and execution, digital marketing, marketing technology and leadership.

Greater Los Angeles Area

• Inc. 5000 rank (2018): #1 fastest-growing education company (66th overall) supporting over 27,000,000 students on their learning journey.As the company's founding Brand and Creative Director (reporting directly to CEO).
• Create, manage, and optimize multichannel marketing programs for multiple personas
• Drive positioning and messaging across website, email, events, and paid acquisition platforms
• Work with marketing automation tools to create nurture campaigns for multiple tiers
• Build full-funnel GTM campaigns and programs to drive awareness, create demand, and capture leads
• Lead content team to develop thought leadership and demand generation resourcesBRAND DEVELOPMENT

San Francisco Bay Area

• I provided brand strategy and creative support centered around aggressive user growth (30MM to 55MM users in one year), brand awareness, and engagement. Our team helped define the vision and voice for the brand during.
• Created brand asset catalog for web and print marketing, and trade show experience
• Worked with cross-functional teams on marketing initiatives, new product launches, and product improvements
• Performed competitive analyses and reported findings to executive team and colleagues for implementing counter strategy
• Advised VP of Customer Operations on brand strategy, positioning, and value propositions
• Worked with sales team to expand user base internationally through pitch decks and positioning strategy

San Francisco Bay Area

Worked on brand strategy and creative for clients such as Adidas helping them leverage existing and emerging tools and features across the Twitter suite of advertising products. Wrote copy, tweets, designed OOH experiences and social assets.

Miami/Fort Lauderdale Area

• Led design and creative content strategy for Fortune 100, 500, and SMB clients spanning CPG, B2B, CDG and NPO. Our main client had share price growth of over 1000% during this time, along with nearly doubling their.
• Creative planning and strategy for consumer retail brands, such as electronics, appliances, beauty, housewares, travel, and lifestyle
• Art and copy direction for advertising, packaging, in-store displays, out-of-home, and videos
• Guided client brand development and line extensions
• Led creative strategy on new product launches, buzz campaigns, and brand refreshes
• Coached and mentored team of art directors, designers, writers, photographers, and videographers

Ba, Communication And Media Studies

Activities and Societies: Received one of two Dean of Engineering scholarships freshman year.Focus areas included graphic design, web.

Certificate, Organizational Leadership

This course's topics included diagnostic-and-action process for exercising leadership that explores the following foundational principles.

Certificate, Technology Entrepreneurship: Lab To Market

This course focused on systematic processes for technology commercialization to bring cutting-edge innovations out of the lab and into the.