Industrial Designer
Tata Elxsi Ltd is a global strategic design consultancy with around 4,000 employees and services ranging from User Research, Service Design, Industrial Design, UI / UX and Graphic Design to Hardware and Software Engineering.Working with the Design Director, I help develop appropriate and compelling Industrial Design solutions, co-ordinating various off-shore teams in India to compliment the services of our UK Studio. I follow a research based, user-centred design process, drawing insights from primary and secondary sources to advise design and business strategy. Based on these learning I ideate, sketch prototype and test iteratively allowing for rapid concept development and validation. I encourage client / user input and collaboration throughout the process, taking the opportunity to organise brainstorming and co-creation events where possible.