Tracy Meyer Email & Phone Number

Greater Chicago Area

• Account Management: Ownership of client relationships, driving profitable revenue growth, developing new business, nurturing/ retaining legacy business, & all business strategies, for $70M+ assigned portfolio of several large brands.• Build & maintain strong relationships/ partnerships with external accounts & internal stakeholders at all levels/ functions. Well-respected, single-point-of-contact, trusted advocate for my accounts.• Develop & Execute Integrated, Multichannel, End-to-End Marketing & Sales Strategies/ Campaigns to attract new customers, generate/ nurture leads, upsell existing customers, & win profitable business. Consistently achieved YoY revenue growth for my accounts. Project management & tracking of all work streams. • Contribute content for marketing & sales materials. Involvement with copywriting, design, editing• Set KPIs and analyze/ interpret/ report results. Use results + insights from clients, Sales, & customer visits to continuously refine & improve marketing & sales content.• Go-to communication & support person for my brands: sales training, answers to business policy questions, trade show support, escalated customer issues, & help winning new business/ closing sales. Create customer collateral, sales presentations, call scripts, & Sales Playbooks. • Research & analyze customer & market insight to understand target audience, customer mindset, & pain points to represent voice of the customer in marketing & sales strategies and create campaigns that meet customer needs, align with market trends & business goals• Cross-Functional Team Collaboration/ Influence to develop & deploy strategies & tactics against objectives/ goals/ budgets of my accounts• Provide Problem-Solving Solutions to escalated, complex customer issues• Negotiation of contracts, returns, purchases, costs. Consistently negotiated marketing funds & rebates from my accounts for incremental profit dollars• Mentor/ support two Business Development Specialists

• Integral to creating & launching Lighting for the Home startup business.• Created, executed, & measured multi-channel marketing and sales campaigns to generate new leads, nurture prospects, retain & upsell existing customers & grow revenue.• Ownership of creation, development, & execution of all marketing & sales collateral including idea generation, content & creative development, copywriting, design & layout, photography, printing, list selection, and mailing for print catalogs & other direct mail, emails, website enhancement, SEO/ SEM, call campaigns, press releases/ PR, trade shows.• Consistently achieved cost savings & revenue growth.• Managed, lead, & developed Marketing & Sales team (staff of 10).• Responsible for product & vendor management.• Conducted market research, A/B testing, and competitive analyses to optimize marketing campaigns.• Budgeting/ forecasting, with direct P&L accountability.• Set, tracked, analyzed, and reported objectives/ KPIs/ performance metrics.

• Managed all telemarketing, direct mail, e-commerce, financial reporting/ forecasting, vendor relations, product development, lead selection/ optimization, customer service, & market research for fee-based loyalty programs marketed to Sears Card customers.• Responsible for $10M in business, consistently increased annual revenue for my programs.

• Tracked & analyzed mailing list response/ profitability, effectiveness of gifts as purchase incentives, & new customer leads.• Conducted market analyses for new business development.

• Conducted market research, competitive analysis, & provided reporting of market trends & sales.• Attended trade shows & press conferences.• Conducted product training for the Sales team.• Created & developed new product proposals, marketing plans, press releases, media kits, sales brochures, direct mail, trade ads, & internal newsletters.• Helped develop the corporate website.