Tracy Meyer Email & Phone Number

Greater Chicago Area

• Account Management: Ownership of client relationships, driving profitable revenue growth, developing new business, nurturing/ retaining legacy business, & all business strategies, for $70M+ assigned portfolio of.
• Build & maintain strong relationships/ partnerships with external accounts & internal stakeholders at all levels/ functions. Well-respected, single-point-of-contact, trusted advocate for my accounts.
• Develop & Execute Integrated, Multichannel, End-to-End Marketing & Sales Strategies/ Campaigns to attract new customers, generate/ nurture leads, upsell existing customers, & win profitable business. Consistently.
• Contribute content for marketing & sales materials. Involvement with copywriting, design, editing
• Set KPIs and analyze/ interpret/ report results. Use results + insights from clients, Sales, & customer visits to continuously refine & improve marketing & sales content.
• Go-to communication & support person for my brands: sales training, answers to business policy questions, trade show support, escalated customer issues, & help winning new business/ closing sales. Create customer.

• Integral to creating & launching Lighting for the Home startup business.
• Created, executed, & measured multi-channel marketing and sales campaigns to generate new leads, nurture prospects, retain & upsell existing customers & grow revenue.
• Ownership of creation, development, & execution of all marketing & sales collateral including idea generation, content & creative development, copywriting, design & layout, photography, printing, list selection, and.
• Consistently achieved cost savings & revenue growth.
• Managed, lead, & developed Marketing & Sales team (staff of 10).
• Responsible for product & vendor management.

• Managed all telemarketing, direct mail, e-commerce, financial reporting/ forecasting, vendor relations, product development, lead selection/ optimization, customer service, & market research for fee-based loyalty.
• Responsible for $10M in business, consistently increased annual revenue for my programs.

• Tracked & analyzed mailing list response/ profitability, effectiveness of gifts as purchase incentives, & new customer leads.
• Conducted market analyses for new business development.

• Conducted market research, competitive analysis, & provided reporting of market trends & sales.
• Attended trade shows & press conferences.
• Conducted product training for the Sales team.
• Created & developed new product proposals, marketing plans, press releases, media kits, sales brochures, direct mail, trade ads, & internal newsletters.
• Helped develop the corporate website.