Tracy Cole Email & Phone Number

Continuing with the management, education and championing of our Compliance & Diversity Services and joining our Sales Enablement team to provide Veritone HIRE US Sales team with the resources they need to successfully 👏🏼 close 👏🏼 more 👏🏼 deals!

Greater Boston Area

Working with Start-ups and SMB's on their go-to-market strategy, digital and social marketing campaigns, product launches, full cycle marketing - from business development to post-sales customer support, marketing and sales alignment and the creation of assets to empower sales teams.

Greater Boston Area

• Developed and executed AJE’s lead generation campaigns to successfully support sales teams’ monthly goals • Managed monthly webinars & trainings; sourced talent, moderated live events, created content & assets, secured professional development credits from top 2 HR certification organizations and performed all post-event follow-up and reporting • Planned and created all search marketing efforts, population of social media channels, customer satisfaction survey, quarterly newsletters and monthly emails• AJE Salesforce administrator and liaison with parent company; responsible for all Sales & Marketing contacts, activity, campaigns and reporting; assisted in migration and creation of new SFDC environment• Created (content, design, assets, etc.) & executed all marketing campaigns via various marketing applications (CMS, Marketing Automation, Webinar/Conferencing, etc.)• Event management from contract negotiation to post-event wrap-up • AJE Project Manager for various marketing and organizational projects; managed project life-cycles from kick-off to completion • Vendor relationship management that included contracts, MSA’s, SOW’s; working with parent company accounting system for proper vendor set-up, invoicing & purchase order creation, payment & tracking for AJE

Waltham, Ma

Responsible for defining the internal and external rebranding strategy during and post-acquisition in the IoT, Telecommunications, Utilities and Cloud markets. Managed team of 4 graphic designers and provided direction on the creation of all internal and external presentations, datasheets, white papers, multi-media digital and print advertising. Managed global events and event sponsorships for major IoT, Cloud, Big Data, Telecommunications, and Utility events including strategy and booth design. Worked with Sales leadership to define, produce and distribute competitive battlecards, presentations and brown bag sessions. Responsible for migration, consolidation and maintenance of corporate marketing’s centralized document library. Led semi-monthly product webinars and social media driven events, establishing brand recognition as thought leaders in target verticals. Responsible for migration, consolidation and maintenance of corporate marketing’s central document library. Directly responsible for the management and layout design of email campaigns, newsletters and event promotional items. Maintained website, SEO and PPC for both legacy and rebranded product sites.

Waltham, Ma

Focused on Conferencing and Collaboration, Telecommunications, IoT, SaaS and Financial Services verticals. Responsible for creating and managing all internally and externally marketing collateral including presentations, datasheets, white papers, multi-media digital and print advertising, social media images. Responsible for coordinating and managing all global corporate events, managing third party vendor relations and contract negotiations. Website and Marketing Automation (HubSpot) administrator. Created email, website and external campaign content. Negotiated, managed and executed all marketing vendor’s contracts and deliverables. Administered and implemented website rebranding (WordPress) combining both SaaS and Enterprise software products under one company. Evangelist and driver of Inbound Marketing Program. Led the handling and administration of all email marketing, website administration, website content creation and basic html coding. Administrator for corporate Salesforce and SharePoint accounts supporting our global sales and marketing teams. Chair of Corporate Activities Committee directly managing social events, charity work and team building events. Responsible for managing and maintaining all corporate social media channels. Negotiated, managed and executed all marketing vendor’s contracts and deliverables. Worked with product management and sales leadership to create lead generation campaigns and programs for internal and external sales teams, channel sales and partners.

Waltham, Ma

Merrrimac, Ma

Responsible for day to day office management. Augmented staff as project manager when required. Print and digital manuscript conversion, proofing and editing. Implemented standardization for basic typesetting and font creation. Created processes and procedures for art logging, clean up and minor pagination requests, resulting in measurable optimization improvements. Cataloged and maintained archival database and global online reviews of our marquee clients. Supported aspects of several additional start-up businesses owned by CEO in competitive sports and real estate including but not limited to website management, event coordinating and bookkeeping.