Trish Jackson Email & Phone Number

• Liaison with outside contract group to transition legacy based SQL campaigns to Unica Point and Click • Train internal Business Product Managers on Unica software usage• Member of cross-functional team during transition• Create executive level presentations on End to End processing for envisioned Campaign process• Leverage customer information to develop campaigns, perform segmentation, sampling and offer code assignment for Omni channel market

Boston, Ma

Campaign Strategist utilizing Unica and SAS toolsProactively partnered with business stakeholders to deliver accurate, timely campaigns and actionable analysesDocumented requirements, collaborating with business partners to determine solutions, creating, maintaining and tracking project plans, delivery of solutions and on-going support functions Worked with large datasets to extract, manipulate and analyze customer performance using business intelligence tools such as SQL and SAS EG

Waxhaw, Nc

Remote Unica Consultant for Charter Communications Strategic consultant during the merger of 3 acquired marketing databases that represented Time Warner Cable, Charter Communications and Bright House NetworkProvided key marketing metrics to the Digital marketing teamCreated Unica based flow chart logic to implement social media strategies

Burlington, Ma

Responsible for design and implementation of campaign flow chartsCreated Business Requirements documentation Provide consultative advice on campaign strategy and designUtilized SQL for QA effortsLiaison between marketing and technology teamsLeverage customer information to develop campaign models and perform segmentation analyses for various marketing channels to optimize campaign effectivenessOn-site training of client based Unica campaign usage.

Andover, Ma

Validate campaign technical requirements with client Marketing team Design and Develop IBM/Unica campaign flowcharts to meet campaign strategies using IBM Unica Enterprise Marketing suitePerform Quality Control queries via PL / SQL against marketing databaseUtuilized ExactTarget email marketing program to output financial services campaigns.Document final campaign design specificationsClarify in-scope campaign details and design

Wakefield, Ma

Campaign support of marketing production campaigns utilizing Unica Affinium tool.Campaign creation of Email Marketing Campaigns utilizing DREAMmail software.QC/QA of outbound processing.Creation of functional specs and business requirements.Work with technical staff to create and implement campaign solutions.Campaign management for Bank of America and Pharmaceutical campaigns.

Andover, Ma

Application testing of web based reporting tool.Monthly report tool analysis.QA testing of new releases of software.

Billerica, Ma

Project and Product Management responsibilities.On-site Trainer for proprietary products.Responsibility for planning, budgeting and direction of company educational programs Third Party liaison for internal and external clients.Cross-functional liaison for product development teams.Lead Curriculum Developer for proprietary software products.

Billerica, Ma

CRM and Client Liaison responsibilities. Product management responsibilities. Marketing strategist using PCIS/MCIS proprietary software

Billerica, Ma

Help Desk responsibilities included database refreshes, software upgrades and installations, daily client problem resolution, and on-site maintenance and troubleshooting.Aiding clients in implementing market strategy and programs, which included query writing, data analysis and report creation.