Trish Ferguson Email & Phone Number

London, GB

London

London

London, United Kingdom

Leading the enhancement of the personalised offer targeting capability and the integration of contextual marketing assets into Mastercard loyalty products. Utilising the latest innovations and cutting edge AI, whilst leveraging new payment concepts (including mobile wallets and contactless), and adhering to local legislation and GDPR, these solutions.

Key focus on the development and implementation of Mastercard’s Personalisation and Customer Engagement strategy and solutions in the R&C sector. Led the design and launch of Mastercard’s new Omnichannel Hyper Personalisation solution (Shopper Intelligence), which enabled clients to double customer redemption rates and ROI in under 4 months.Led the.

Led the Global Merchant Consultancy team (with representatives in AP, NAM, MEA and Europe) as part of the integration of 5one analytics, strategy and processes into Mastercard. Continued to lead client strategy and worked with global account teams to implement customer insights and drive new revenue opportunities. A passionate ambassador of the collective.

I led the Client Strategy and Marketing and worked across all clients in all markets, spearheading the strategic use of customer data to make better business decisions driving their top and bottom line growth. Under my leadership, 5one secured long-term multi-million $ contracts with major businesses such as Alpha Bank in Greece, BP (in 9 European.

Designed and built the 5one Shopper Centre data model, database and leading edge campaign management, targeting and personalisation suite. Introducing an innovative approach to automating segmentations and insight delivery, clients were up and running in weeks not months.Worked across the entire client base, including setting up a Joint Venture with.

Led the set up of the inaugural Consultancy team. Responsible for designing and implementing customer insight led marketing and retail strategies, to deliver significant ROI for clients and drive customer satisfaction and LTV. The team worked across the entire client base, delivering both short term projects and long term retained engagements.

Led the department that was responsible for the set up, management and quality of all dunnhumby client databases across all markets and all industry sectors. I was part of the original team that trialed and launched the world leading Tesco Clubcard loyalty scheme in 1995. The Client Database Group was client facing and supported all CRM activities.

Designed and developed the dunnhumby's leading edge CRM database and platform - the Marketing Workbench, including the design of processes and quality controls. This included configuration for clients and the support of all services and campaign management activities.

Joined as a graduate trainee. One of the lead Analyst Programmers and Designers in the development of BA's highly innovative forecasting and capacity optimization system (COBRA).

Bachelor Of Science - Bs, Microbiology, General

Accelerated Development Programme, Organizational Leadership

Doctor Of Philosophy - Phd, Microbial Oil Enhancement

Education record

Education record