Troy Coleman Email & Phone Number

Gig Harbor, Washington, United States

New York, New York, United States

Integrated through acquisition of PicMonkey. Lead the design and updating of existing templates to be best in-class starting points for our users based on relevant trends, leveraging analytics, and user research insights. Partnered closely with UX designers and development teams to build cohesive customer experiences that drive conversion, engagement and long term loyalty. Redesigned key landing pages, including the Shutterstock home page, leading to a projected 1M+ yearly bookings, +18% lead order rate, +10% paid order rate, +70% click-through rate, and +14% signup rate. Provided visual direction for 100s of new landing pages, leading to ~60% growth in traffic, increased click-through rate to ~40%, and +600k increase in product usage.Established guidelines and standards for the design, production, and implementation of user facing in-product content, including graphics, fonts, and design templates, based on relevant trends, analytics, SEO, and user research insights.Directed and managed all in-product content licensing and migration from PicMonkey to Shutterstock Create for fonts, graphics, and templates.

Seattle, Washington, United States

Helped grow the site from an ad-based model into a profitable subscription service. Designed and drove several key areas of the product such as customer onboarding, design templates, photo effects, and text layout tools, and informed new features for the site. Led dynamic design teams and mentored designers through a play-centric approach, fostering seamless cross-team collaboration between design, product, and development.Designed 500+ templates for the launch of templates MVP in 2018, which grew to 5.5 million templates used and 1.8 million downloaded in 2020. Templates attracted 1.8% of overall organic traffic. Spearheaded the end-to-end design and release of PicMonkey mobile app (iOS/Android), collaborating with UX and Dev teams to ensure a streamlined user experience; crafted UI elementsand iconography, maintained design system, and optimized content pipeline workflow for enhanced efficiency.Provided original content, as well as curated licensed assets for graphics, fonts, and templates, which continue to be in the top 10 most used features.Established a licensing partnership with Fontspring to secure open end-to-end worry free font usage for PicMonkey subscribers.Directed contract designers and illustrators to create in-app content based on current design trends, user insights, and established product content roadmaps.

Seattle, Washington, United States

Seattle, Washington, United States

Designed and produced the monthly PCC TASTE Magazine and Sound Consumer member newsletter with staff writers, nutritionists, and store merchandisers.Established cohesive PCC brand guidelines for product and packaging design, editorial and advertising design, and digital web and video production design in collaboration with marketing and merchandising directors.Designed PCC private label product packaging while adhering to established corporate branding standards and USDA regulations.

Seattle, Washington, United States

Guided the overall direction of People For Puget Sound’s visual brand and creative efforts including graphic design, marketing, promotions and advertising. Created print and electronic collateral in support of the organization’s policies and programs, development activities and administrative functions. Provided direction and brand guidance on all outreach and communications developed at the staff level.Established and managed the Creative Services Department to provide creative solutions to programmatic communications and outreach needs.Established and maintained organization-wide branding guidelines across all programs.Implemented and utilized project management and task delegation processes using The Action Method project management system.

Kirkland, Washington, United States

Products Shipped: Halo 3Designed and produced the Halo 3 / Bungie Studios Complete Product Style Guide provided to 3rd party vendors creating Bungie and Halo 3 licensed products, including action figures, comic books, clothing, and Xbox 360 accessories. Provided creative direction and feedback to vendors for color accuracy, modeling details, and usage of branded elements to ensure the highest quality products and to preserve the integrity of the Halo 3 and Bungie Studios brands.Designed Halo 3 game packaging and other game related collateral, products and assets including audio soundtracks, t-shirts, posters, and print publication advertising.

Kirkland, Washington, United States

Oversee the design and production of all print collateral, encompassing project proposals, project reports, presentations, conceptual landscape design, digital mapping, and CAD design.

Bachelor Of Science - Bs, Environmental Science

Activities and Societies: UW Cycling Team 1999 - 2003 Xi Sigma Pi College of Forest Resources National Honor Society

Associate In Arts University And College Transfer - Aauct, Drama And Theatre Production

Associate Of Arts - Aa, Advertising And Design