Toni Thomas Email & Phone Number

Laguna Beach

• Complete store operational requirements by scheduling and assigning associates; following up on work results.
• Responsible for management of inventory includes inventory controls, monthly inventory counts and spot-checks, re-orders, and working within budget guidelines.
• Maintain store staff by recruiting, selecting, orienting, and training employees.
• Maintain store results by coaching and counseling associates.
• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Identify current and future customer requirements by establishing rapport with customers and other persons in a position to understand service requirements.

Costa Mesa, California

• Lead the achievement of store sales plan and all store goals and develop actionable plans to improve store performance
• Ability to forecast and analyze business and communicate appropriate goals to associates to drive results and hold teams accountable, while managing expenses
• Communicate store and individual goals to all associates in the store and coach and motivate associates to contribute their best efforts
• Ensure the management team is using current reports and tools consistently and effectively to communicate the right goals and priorities to all associates
• Conduct ongoing training and development of all associate on selling culture and techniques, policies and procedures, and operational and visual merchandising standards
• Create a positive, energetic and inspiring store atmosphere of both teamwork and individual associate contribution

• Achieve/exceed all financial and operational objectives with regards to expense control, loss prevention, audits, payroll and weekly reports
• Demonstrate proper etiquette when communicating with internal and external clients (i.e. in-person, phone, email and written communication)
• Effectively teach, demonstrate, and implement training programs to ensure staff is trained in product knowledge, and clienteling
• Communicate and successfully promote programs, marketing tools and VIP events aimed at increasing business.
• Set daily, weekly and monthly goals for the store and team and ensure sales goals are achieved
• Coach, develop, and motivate sales team through TB’s, product knowledge review, visual standards and expectation, and operational excellence

• Strategize around business trends in order to drive profitability and top line sales goals
• Network externally and build a strong internal bench in order to maintain a steady talent pool of internal/external candidates (manage through succession planning)
• Fosters open dialogue by soliciting input, listening, clarifying and being open to other perspectives
• Coach team in the moment with enthusiasm, passion and desire to improve an associate’s individual performance as well as setting expectations and ensuring accountability
• Build relationships with others within the organization to help achieve business goals
• Inspires others to make tactical adjustments to meet business goals and initiatives

• Achieve store sales goals and create a strategic sales plan with District Manager
• Recruit/interview/hire and train sales oriented staff as well as implement company training programs; monitor staff training in product knowledge, customer service, and relationship selling skills
• Communicate with planning and allocation to maintain store product levels as well as customer and store product needs
• Maintain store merchandising standards
• Meet store payroll goals and as well as monitor all controllable expenses
• Attain store shrink goals, conduct inventories, and maintain inventory records

• Drive conversion by educating the client through consistent product demonstration
• Build effective relationships with vendors to ensure successful client events
• Actively pursue prospective clients while continuing to build strong relationships with existing clients

• Partnered with vendor to drive incremental sales for the brand
• Obtained and communicated expert knowledge of product and history of the fragrance

• Consistently met monthly sales goals through developing a core clientele
• Became a Certified Sales Specialist through the CFSS in May 2003

• Oversaw 4 departments within Men’s and met all financial plans for those departments
• Led top performing sales team with focus on recruiting and developing talent
• Ensured merchandise flow procedures were maintained to company standard

• Developed and trained team members to provide exceptional customer service
• Planned and executed visual floor sets which included Fall Tests for the company’s spring line
• Maintained Operational Excellence by ensuring standard operating procedures were followed
• Recruited and hired top talent that led to the achievement of KPI’s

A.A., Hotel, Restaurant Management

Education record