Toni Thomas Email & Phone Number

Laguna Beach

• Complete store operational requirements by scheduling and assigning associates; following up on work results. • Responsible for management of inventory includes inventory controls, monthly inventory counts and spot-checks, re-orders, and working within budget guidelines. • Maintain store staff by recruiting, selecting, orienting, and training employees.• Maintain store results by coaching and counseling associates.• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Identify current and future customer requirements by establishing rapport with customers and other persons in a position to understand service requirements.• Ensure availability of merchandise and services by submitting contracts; maintaining inventories.• Market merchandise by studying advertising, sales promotion, and display plans; analyze operating and financial statements for profitability ratios.• Secure merchandise by implementing security systems and measures.• Ensure that retail operations meets hotel standards for a memorable guest experience with a keen focus on a well trained staff able to perfect the basics and beyond.• Place any necessary reorders in a timely fashion and follow up on any pending orders.• Ensure all new products are on the floor in a timely manner and that back stock is clearly organized in the storage room.• Actively provide MOD (Manager on Duty) responsibilities for Spa and Retail Outlets.• Assisting Spa Administrative Assistant with monthly professional inventories and re-orders.

Costa Mesa, California

•Lead the achievement of store sales plan and all store goals and develop actionable plans to improve store performance •Ability to forecast and analyze business and communicate appropriate goals to associates to drive results and hold teams accountable, while managing expenses •Communicate store and individual goals to all associates in the store and coach and motivate associates to contribute their best efforts •Ensure the management team is using current reports and tools consistently and effectively to communicate the right goals and priorities to all associates •Conduct ongoing training and development of all associate on selling culture and techniques, policies and procedures, and operational and visual merchandising standards •Create a positive, energetic and inspiring store atmosphere of both teamwork and individual associate contribution•Act as a sales leader by delighting customers with service that is unique to her needs, helping customers build an entire wardrobe through genuine, guiding and helpful advice •Ensure an effective leader is scheduled and functioning in the role of sales leader on the sales floor at all times, creating a positive and energetic environment•Strong visual merchandising skills with ability to make appropriate product and fixture placement decisions along with planning, directing, and executing floor sets•Create optimal weekly store schedules to maximize sales floor coverage during peak selling times. •Leverage payroll to drive sales and meet company productivity goals •Achieve excellence in all operational areas

•Achieve/exceed all financial and operational objectives with regards to expense control, loss prevention, audits, payroll and weekly reports•Demonstrate proper etiquette when communicating with internal and external clients (i.e. in-person, phone, email and written communication)•Effectively teach, demonstrate, and implement training programs to ensure staff is trained in product knowledge, and clienteling•Communicate and successfully promote programs, marketing tools and VIP events aimed at increasing business.•Set daily, weekly and monthly goals for the store and team and ensure sales goals are achieved•Coach, develop, and motivate sales team through TB’s, product knowledge review, visual standards and expectation, and operational excellence•Understand the company’s business strategies and directions

•Strategize around business trends in order to drive profitability and top line sales goals•Network externally and build a strong internal bench in order to maintain a steady talent pool of internal/external candidates (manage through succession planning)•Fosters open dialogue by soliciting input, listening, clarifying and being open to other perspectives•Coach team in the moment with enthusiasm, passion and desire to improve an associate’s individual performance as well as setting expectations and ensuring accountability•Build relationships with others within the organization to help achieve business goals•Inspires others to make tactical adjustments to meet business goals and initiatives •Ensure implantation of company selling strategies, establish client satisfaction as well as developing and maintaining a Clientele Program•Direct, execute and maintain visual and merchandising standards

• Achieve store sales goals and create a strategic sales plan with District Manager• Recruit/interview/hire and train sales oriented staff as well as implement company training programs; monitor staff training in product knowledge, customer service, and relationship selling skills• Communicate with planning and allocation to maintain store product levels as well as customer and store product needs• Maintain store merchandising standards• Meet store payroll goals and as well as monitor all controllable expenses• Attain store shrink goals, conduct inventories, and maintain inventory records

• Drive conversion by educating the client through consistent product demonstration• Build effective relationships with vendors to ensure successful client events• Actively pursue prospective clients while continuing to build strong relationships with existing clients

• Partnered with vendor to drive incremental sales for the brand• Obtained and communicated expert knowledge of product and history of the fragrance

• Consistently met monthly sales goals through developing a core clientele• Became a Certified Sales Specialist through the CFSS in May 2003

• Oversaw 4 departments within Men’s and met all financial plans for those departments• Led top performing sales team with focus on recruiting and developing talent• Ensured merchandise flow procedures were maintained to company standard

• Developed and trained team members to provide exceptional customer service• Planned and executed visual floor sets which included Fall Tests for the company’s spring line• Maintained Operational Excellence by ensuring standard operating procedures were followed• Recruited and hired top talent that led to the achievement of KPI’s

A.A., Hotel, Restaurant Management

Education record