Travis Summers Email & Phone Number

Austin, Texas, United States

As Director of Sales and Marketing at Pinballz, I spearheaded the strategic direction of sales and marketing initiatives, drove significant growth in corporate event revenue and enhanced the brand's presence across digital and traditional platforms. My leadership not only expanded the organization's market visibility but also enhanced its reputation as an entertainment destination, leveraging innovative digital strategies to foster customer engagement and loyalty.- Led a cross-functional team to an increase in corporate event revenue- Implemented digital marketing strategies that boosted online engagement by 40% and significantly increased brand awareness- Spearheaded the redesign and optimization of the company website, enhancing user experience and online ordering capabilities, resulting in a 30% increase in web traffic- Developed and executed a comprehensive loyalty program, increasing customer retention and repeat business by 25%

Austin, Texas, United States

Joined Sourced Craft Cocktails, a craft cocktail catering company focused on serving enterprise events and large-scale festivals, during the initial aftermath of the 2020 pandemic. Organization was in the process of pivoting into a DTC home delivery model and I was hired to help transition the marketing department's efforts toward alcohol delivery during the height of social distancing. Oversaw all marketing programs, including Enterprise, Consumer and eCommerce strategies, implementations, and successes. Transition made Sourced the largest craft cocktail delivery service in the United States.Ran point on all eCommerce and digital marketing efforts for nationwide advertising campaigns. DTC eCommerce revenue grew 50% (>$3M total) in 2021 from previous year.• Responsible for annual digital marketing budget of $400k• Helped relaunch live event services (B2B) at start of 2021. Generated $2M in revenue for calendar year• Oversaw marketing efforts during launch of 3 new markets for live event services (previously 7 markets served)Managed internal marketing team mentoring our design, organic social media, and sales support teams. Led photoshoots, scheduled the photographers, and created shot list while adhering to strict brand standard of Sourced and its partner clients• Partnered with other outside brands to create at-home experiential marketing events. Cross-promotion partners includes FXX, Major League Baseball, the US Open Tennis Championships and The Bachelorette television showResponsible for public relations duties including press release writing, media relations, and spokesperson for the organization.• Brands received earned media attention at outlets such as US Weekly, Modern Retail, Digital Commerce, Edible Austin and more

Austin, Texas Area

Developed entire marketing program, brand strategy, and public relations efforts for parent company with a deep inventory of sub-brands/products within the events, travel, tourism, and hospitality industries. Portfolio of sub-brands successfully managed included: Whim Catering, Whim Floral Design, Whim Event Rentals, Whim Tent Rentals, Camp Lucy luxury resort and Tillie’s fine dining restaurant.Oversaw all marketing strategies, created cohesive brand image, authorized graphics/copy style guides and generated content for all marketing collateral (print and digital) across all aspects of organization• Organizational revenue grew 21% (>$12M total) in 2019 from previous yearOversaw the launch of the Tillie’s concept and brand from its first stages through the first 16 months of its opening• Restaurant generated more than $2M in revenue in 2019• Selected as one of the Top 50 Restaurants in Austin by the Austin American-StatesmenDevised and executed digital content strategy, including monthly email marketing campaigns and blog content for each specific brand within the Whim family of services• Tripled opt-in email subscriptions in 2019 from previous year by implementing newsletter strategy that emphasized consistency and engaging content• Secured more than 200 hotel reservations through newsletter CTAs, and generated more than 1,000 dinner reservations through Tillie’s monthly newsletters in 2019Responsible for all public relations duties including press release writing, media relations, and spokesperson for the organization• Brands received earned media attention at outlets such as Forbes, Texas Highways Magazine, Texas Monthly, PBS Newshour, Architectural Digest, and more

San Ramon, California

Project Manager with emphasis on global content and digital marketing efforts for B2B short-term furnished housing provider, with regional offices in APAC, EMEA and American markets. In addition to public relations duties, responsible for all in-house copywriting responsibilities, including corporate website, corporate blog, social media channels, digital marketing, white papers, sales collateral (brochures, promotional flyers, etc.) and presentations.Responsible for all external communication including all copy and content for redesigned corporate website, corporate blog and social media• Launched redesigned blog which saw 1000% increase in traffic from previous year – averaged 120-150 monthly visitors, now 1200-1500 (as of May 2018)• Increased number of social media followers Y-o-Y: Twitter (38%); Facebook (56%); and LinkedIn (98%)Led marketing efforts on Online Travel Agency sites (OTAs,) such as Airbnb and TripAdvisor, ensuring for brand standards and accurate depictions of accommodations and services provided• Generated $400,000 in revenue during Q3 2017 by leading marketing efforts on various travel websitesLed strategy and content creation of corporate housing white paper report in 2016 and 2017, including an email capture and a LinkedIn sponsored content campaign in 2017• Generated hundreds of qualified leads in specific markets• Series was nominated by the Forum for Expatriate Management for its Thought Leadership Award, making Synergy the only Corporate Housing Provider to be nominated for honor in 5 yearsServed as in-house public relations official for B2B organization, with responsibilities including press release writing, media relations, and spokesperson for the organization.• Organization was able to receive earned media earned media in several industry-specific media outlets, such as ERC Worldwide, No Vacancy with Glenn Haussman podcast, The Mercury News, Relocate Magazine, Mobility Magazine and more

San Ramon, Ca

- Responsible for the newspaper’s high school sports coverage on a free-lance basis.- Worked with school administrators, coaches, teachers, parents and students.- Dealt with the pressure of a hard deadline for the construction of the newspaper.- Never started an interview question with, "talk about..."

Livermore, Ca

- Pitched idea for high school football coverage during the Fall of 2015. Editor was smart and agreed to my ideas.- Successfully integrated personal Twitter account with writing copy for purpose of expanding Independent’s digital presence.

San Ramon

- Originally hired as cocktail server, but took over social marketing responsibilities for restaurant.- Responsible for maintaining/creating advertising content on Firehouse's multiple social networks. (Facebook, Twitter, Instagram, etc)- Managed/Oversaw analytics to optimize search engine marketing efforts.

San Francisco Bay Area

- Responsible for the community website’s high school sports coverage on a free-lance basis.- Responsibilties were to collect all relevant media at events and successfully integrate streaming video and audio, photography and story copy into posts.-Responsible for focusing many of my posts on community-specific impacts if individual story crossed into competing Patch.com “communities.”

Mckinney, Texas

- Primarily worked out of the newsroom for McKinney Courier-Gazette, a 6-day daily, but work was distributed to the company's other 15+ publications (North Texas markets and beyond)- Oversaw sports section's pagination using Quark.- Created media content of copy, photography, video and audio for both the company's newspaper and website.

Digital Marketing Certificate, Marketing/Marketing Management, General

Achieved Marketing Management Certificate with primary focus on digital marketing. Foundational background on social media marketing.

Bookkeeping Certificate, Accounting

Bachelor Of Arts (B.A.), Mass Communication/Media Studies (Print Journalism)