Director Of Creative Services
CurrentWithin the internal Creative Services department, responsible for managing a team of writers to concept, write and develop creative solutions for TV, DRTV, websites, print, banners, email, social media, social strategy, radio, commercial treatments, promos, sales films and brand films for the Optimum, Suddenlink and Altice brand. Acts as the key creative liaison between the internal agency and the external agency. Partners across the marketing department include acquisition, retention, customer communications, Hispanic marketing, the Optimum Channel and News12 Varsity to develop strategy and creative campaigns designed for the right media channel. Other duties include the development of briefs, producing and directing. Responsibilities also include brand positioning and brand development for Altice USA, Optimum and the Suddenlink brands. Oversee the running of the Optimum Channel.