Tyler Reed Email & Phone Number

Carson, California, United States

* Grossed $1.9M in revenue for 2023, with a 7% profit margin. Now generating 29% YOY growth for 2024, and on track to surpass forecasts by 10% by EOY.* Partnered with cross-functional teams to execute data-driven marketing initiatives, achieving an average ROAS of 4 and a 3x ROI. Most notably a $30K campaign investment, resulting in $137.7K revenue (+56% YOY).* Merged Dermalogica’s Shopify platform with TikTok Seller Central, driving a successful TikTok Shop launch. Significantly enhancing brand engagement and expanding customer reach.* Leveraged strategic relationships with key retail partners to secure optimal product placement during high-traffic promotional periods. Enforcing the Minimum Advertised Price (MAP) policy to protect brand value and maintain pricing consistency* Crafted compelling brand-aligned copy to launch NPD across 3PI sites and digital platforms, that amplified product visibility and drove customer engagement.* Reduced stockouts by 20% implementing advanced sales forecasting methods that aligned product availability with key selling moments and consumer demand, and developing a Weeks of Supply (WOS) tracking system to ensure timely restocking.

Vernon, California, United States

* Utilized historical sales data to lead A/B testing initiatives that optimized product placement and pricing strategies, and enhanced the consumer experience. Improving customer retention by 7% and increasing conversion rates by 15%* Assessed the competitive landscape to benchmark category performance, analyze trends, drive new business strategies, and capitalize on key selling opportunities.* Collaborated with cross-functional teams to align merchandising with marketing strategies across digital platforms, enhancing the omni-channel consumer experience and driving brand engagement.* Harnessed Shopify and Algolia to elevate digital merchandising, driving a 30% YOY sales growth by curating high-performing seasonal product categories.* Mentored junior team members, streamlining onboarding and improving team performance across merchandising operations.

Greater Los Angeles Area

* Spearheaded the modernization of several Target locations in Los Angeles County, effectively managing budgets to maximize ROI through strategic allocation of labor and materials to enhance merchandising outcomes.* Developed high-performing teams by creating training programs and delivering performance feedback that boosted productivity and prepared staff for leadership roles.* Seamlessly executed data-driven evergreen and seasonal merchandising strategies that aligned with corporate priorities, inventory levels, and consumer trends, consistently exceeding ambitious sales targets and fueling sustained business growth* Cultivated cross-functional partnerships to optimize operational efficiency, elevate visual merchandising standards, and safeguard brand integrity.* Integrated advanced technology to streamline inventory management and customer service, improving operational efficiency and overall customer satisfaction.

Greater Los Angeles Area

* Managed event logistics, including visual merchandising, guest check-ins, customer inquiries, and order processing, to execute high-conversion pop-up shops and in-store brand activations.* Strengthened marketing strategies by creating an influencer database and KPI tracker to monitor key metrics and optimize budgets for influencer collaborations.* Generated creative concepts, oversaw sample trafficking, and managed the planning and execution of editorial photoshoots and content campaigns to elevate brand visibility* Composed a range of clear and engaging marketing and communication materials for various print and virtual publications.

Columbia, Missouri Area

* Delivered customized fabric and trim recommendations to guests, effectively aligning solutions with their project requirements and enhancing overall satisfaction.* Performed accurate measurements and cutting of fabrics at the cutting counter, ensuring precision and quality for guest projects.* Streamlined guest transactions in a high-volume environment, upholding exceptional service standards and minimizing wait times.* Designed and arranged merchandise displays to create an inviting shopping atmosphere, boosting customer engagement and sales.* Coordinated special orders for exclusive items, ensuring guests received products not available in-store and enhancing their overall experience.* Assumed managerial responsibilities, including overseeing opening and closing operations. Demonstrating reliability and leadership.* Independently conducted engaging craft classes for children aged 5-13, fostering creativity and skill development while strengthening community ties.

Columbia, Missouri Area

* Sold up to $6000 of Buckle apparel weekly* Showcased products to customers tailored to their style and personality* Properly tagged and censored merchandise in order to assist in loss prevention* Placed special orders, in order for customers to receive merchandise* Provided customers with Buckle services such as, creating get-fit appointments, fit cards, and guest connections Obtained up to 5 Buckle credit card applicants a week* Visually merchandised products in storefronts, as well as display fixtures within the store. * Developed talent by training new team members on Buckle policies, culture, and visual merchandising techniques

Columbia, Missouri Area

* Assisted customers with transactions in a timely manner under fast paced environment* Organized merchandise in a strategic manner that would be aesthetically pleasing to the customers* Entrusted to perform opening and closing duties, while working independently during female basketball games at the Mizzou Arena, Tiger Team Store Location* Entrusted to count and properly secure store funds at the end of events•Visually merchandised store tables, wall displays, mannequins, and outdoor tent/trailer locations