Alexander Brown Email & Phone Number

• Support sales and marketing initiatives by generating monthly brand health reports, analyzing current market trends, and developing sales forecast models• Use data pulled from SPINS to provide information used by the product management and sales team to make decisions regarding product strategy• Develop and maintain reports via Excel and PowerPoint to measure company, market, and competitor performance • Report results of brand performance to sales, marketing, and product management teams on a weekly basis• Build quality, professional presentations that utilize graphs, tables, language, color, and images to communicate data effectively • Utilize SPINS-IRI data and consumer research to build professional and compelling sales decks to aid the sales team in sales meetings• Develop and maintain custom Microsoft Power BI dashboards to deliver meaningful and actionable insights• Create various analytical dashboards through Power BI that depict important KPIs such as dollar, unit, distribution, and velocity metrics• Use proper metrics to analyze the impact and performance of marketplace promotional activities

• Support Sales and Marketing initiatives through monthly report generation • Communicate with data providers to acquire new data and set up automation • Develop and maintain reports via Excel and PowerPoint • Assist with primary and secondary marketing research projects • Support other tasks as needed

Syracuse, New York, United States

• Responsible for photographing and covering artists and bands during live concert events• Use Adobe Lightroom to enhance quality of all photographs taken for website and social media pages• Produce and submit appropriate photographs promptly• Write factually correct concert recaps to accompany photos taken

Buffalo, New York, United States

• Research and put together timely articles on PGA Tour, DP World Tour, LPGA Tour, and PGA Champions Tour events, specifically tournament previews and gambling picks• Improve local golf coverage, by covering local amateur golf tournaments and reviewing local golf courses • Responsible for taking, editing, and uploading all photos and videos that are posted online, and on social media

East Amherst, New York

• Led, recruited, and developed a team of five photographers and videographers • Managed all multimedia content that appeared in print, online, and on social media• Edited and uploaded pictures and videos from up to 30 different events a week, with a quick turnaround to meet tight deadlines• Used Adobe Lightroom to edit as many as 200 photos a week• Developed and implemented a multimedia database to seamlessly locate images and videos• Assisted in writing sports articles when coverage was needed

East Amherst, New York

• Led, recruited, and developed a team of five photographers and videographers • Managed all multimedia content that appeared in print, online, and on social media• Edited and uploaded pictures and videos from up to 30 different events a week, with a quick turnaround to meet tight deadlines• Used Adobe Lightroom to edit as many as 200 photos a week• Developed and implemented a multimedia database to seamlessly locate images and videos• Assisted in writing sports articles when coverage was needed

East Amherst, New York

• Met daily deadlines in a high-paced working environment• Responsible for attending and covering breaking news stories and sporting events• Edited and uploaded all pictures and videos from each attended event within hours

Buffalo, New York, United States

Elma, New York

• Prepare and properly coding vendor invoices for payment• Receive, organize and accurately enter vendor and freight invoices into accounts payable system (Denali Accounting Software)• Brief vendors to ensure proper contact information is up to date• Review all invoices for appropriate documentation and approval prior to payment• Processing of up to 50 checks a week

Elma, New York

• Facilitate local event planning one to two times a month • Provided customer service at large trade shows including Expo West Food Show that is attended by an average of 85,000 people annually • Improved customer engagement through marketing and e-commerce strategies focused on improving the company's web presence, social media, and search engine optimization• Developed a variety of web pages through Magento with a structured schema to improve SEO• Executed up to 2 video productions per week including shoot prep, shooting video, and post-editing• Optimized social media content through improving titles, descriptions, and tags• Assisted with social media activities such as posting content, answering comments and maintaining an editorial calendar• Pulled and analyzed reports on specific performance metrics

Lancaster, New York

• Provided golf carts, range balls and address any other concerns for all 300 members• Monitored aspects of the golf course including carts, practice range, course presentation • Communicated professionally to 300 members about important course information

Lancaster, Ny

• Used the POS system to reserve tee times for guests, check in guests upon their arrival, and accept payment for golf and merchandise• Provided important information to golfers pertaining to the conditions of play• Assisted in staging the golf course for busy weekends and tournaments• Responsible for opening and closing the golf shop and bag room

Bachelor Of Business Administration - Bba, Marketing And Financial Analysis, 3.39/4.0

Activities and Societies: The National Society of Leadership and Success, Independent student publication - The Spectrum, Buffalo.

Master Of Business Administration - Mba, 4.0/4.0

Master Of Science - Ms, Accounting And Data Analytics, 3.77/4.0

Bachelor Of Business Administration - Bba, Accounting / Marketing, 3.8/4.0

Activities and Societies: NCAA Division 2 Golf, Student Advisory Council for the Business Department, Marketing ClubDean's List- Fall.

Advanced Regents Diploma, 3.6/4.0

Activities and Societies: DECA, Varsity Golf

3.6/4.0

Activities and Societies: JV Hockey