• Lead daily and bi-weekly client engagements and drive strategy discussions• Support clients with the planning and development of budgets and deliver campaigns based on the agreed-upon KPIs• Provide guidance on product optimizations and educate clients on "best in class" strategies to ensure campaigns are set up for success• Managing keyword selection and optimum bid levels across available advertising options• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns• Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights• Create, test, measure, and analyze customer shopping and purchasing behavior for improved outcomes• Manager promotional planning calendar for client campaigns• Provide mentorship to more junior members on the team to support their growth and development in their Flywheel careers• Monitor campaign activity against approved budgets, monitoring pacing regularly• Review search and display campaign activity daily but provide analysis on a weekly and monthly basis• If Media and Retail engagement (full service), connect weekly with the internal Retail team• Having a pulse and opinion on industry news, translating macro trends into tailored recommendations and actions for clients• Work with teams to identify new opportunities for clients under management• Work with teams to quickly identify and resolve any client issues• Identify and provide reminders of the value Flywheel possesses for our clients

• Collaborate with various cross-functional teams to execute and influence global Amazon Product. • Category strategies to drive product discovery, traffic, brand awareness and exposure.• Improve sales for under-converting and top performers, and contribute to the overall success of new and existing product listings.• Partner with the Amazon Advertising Manager to develop advanced campaign targeting, optimization of traffic, and conversion at the ASIN level.• Maintain a detailed understanding of marketing strategy, performance, and ROI on marketing spending to drive both onsite and offsite traffic and conversions.• Work closely with various teams across the organization, such as Supply Chain, Pricing, Product • Management, and Marketing, to ensure alignment and execution against revenue levers.• Measure and monitor product performance daily on 1P, 2P, and 3P marketplaces and adjust as needed• Stay abreast of industry-leading practices and emerging tools to advance the optimization of ASIN performance.

• Manage the product content development approach, scale up, ongoing content optimization• Uses available data & insights (Vendor Central, Retailer POS) to provide sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling)• Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization.• Working in partnership with International and US teams to unlock more capabilities for the Canadian Retail Market• Working in close collaboration with Marketing Excellence team to optimize retail media spend / shopper marketing (Amazon Advertising)• Responsible for managing Amazon 1P and 3P marketplaces.

• Responsible for on boarding products on amazon platform.• Collaborate with content team and free lancers to create content for digital medium • Product research and advise on products to launch on Amazon • Manage amazon PPC for all products related to Way Of Will • Manage supply chain for all amazon products from production to Amazon FBA • Responsible for packing and shipping guidelines in accordance with amazon • Manage client side of Way Of Will for working with any outside agency for amazon• Plan, oversee and participate in the warehouse operations and activities specifically for Amazon.• Communicate with various staff, departments, suppliers, service partners, and others to provide and receive information, resolve questions and issues, and coordinate activities.• Creation of detailed processes/SOPs and for yourself and key stakeholders• Oversight of warehousing and fulfilment processes• Manage and delegate customer service• Report on the health and performance of each product line regularly• Train, educate and delegate key tasks and responsibilities to supporting team members.• Become the subject matter expert in your role• Provide innovative thinking and subject matter expertise to improve customer engagement through contextual and curated solutions• Collaborate cross-functionally with the Merchant, Product Management, Fulfilment and Digital Marketing teams for a holistic digital customer perspective along with a deep knowledge and understanding of conversion behaviour, to drive a relentless focus on the total customer experience• Manage digital product content, attributes and promotions through the digital content and promotional tools• Lead and develop the Digital Content team to achieve their key performance metrics providing support, coaching, strategic guidance, skill development and growth

Manage all aspects of our Amazon storePost product listings and sell on Amazon marketplaceOptimized new and existing product listings for better search placementProvide prompt, friendly, and knowledgeable customer service to Amazon customersAnswer customer inquiries promptlyMaintain a high customer review feedback rankingComply with Amazon policiesKeep up with the latest Amazon sellers’ requirementsManage supply chain from production to Products in Amazon FBASolved all the problems relating to inventory management, forecasting, quality and shipping.

Designed HR plan for the AIESEC in Islamabad Annual Recruitment 2012.Quarterly HR AuditsMember DevelopmentAs an alumni I attended National Strategic Conference 2014 at Lockwood Hotel Nathia Gali and delivered two sessions tiltled: 1. The power of middle management and 2. Qualities of a leader.

Organized First National Conference for AIESEC in PakistanAttended by top-notch students from LUMS, IBA, GIKI, NUST, CBM.Headed Conference team to deliver a highly successful conference.