Digital Marketing & Communications Manager
ExamOnline is one of the leaders in the Education technology vertical with its proprietary exam engine. In this role, I was responsible for running campaign strategies which included SEO optimization through keyword building on our own and paid content distribution channels like Gartner, Website, and Google Ads. I developed and monitored content development for ExamOnline's social channels and paid Gartner channels to drive ROAS growth and further build robust SEO rankings. -Coordinated… Show more ExamOnline is one of the leaders in the Education technology vertical with its proprietary exam engine. In this role, I was responsible for running campaign strategies which included SEO optimization through keyword building on our own and paid content distribution channels like Gartner, Website, and Google Ads. I developed and monitored content development for ExamOnline's social channels and paid Gartner channels to drive ROAS growth and further build robust SEO rankings. -Coordinated with the Gartner Marketing team for PPC campaigns and listings on Gartner and other review websites like G2.com, Capterra, TrustRadius, SourceForge, Hunt, and Software advice.-Developed and implemented digital marketing campaigns on Google Ads for brand awareness, increasing user acquisition by 15% in Q2 2022.-Monitored website reviews including targeted email outreach to reviewers and analyzed PPC strategies to enhance campaign performance.-Coordinated communication strategies for the leadership team, managing a monthly communications calendar for ExamOnline.-Managed content strategies, aligning with brand guidelines and advising business teams on content delivery, including copy and captions.-Monitored and updated social media channels (Meta, YouTube, LinkedIn, Gartner), driving a 1.8% engagement increase on LinkedIn and Meta Business Suit-Created content for media relations, intranet emails, corporate presentations, webpages, and RFPs, enhancing internal and external communications.-Organized events such as town halls, conferences, and media announcements, supporting both internal and external audiences. Show less