Andrew Johnson Email & Phone Number

Austin, TX, US

Austin, Texas, United States

• Develop and execute comprehensive social, community, and influencer strategies for Archetype Entertainment’s upcoming game, EXODUS.
• Drove substantial growth across EXODUS social channels, achieving 170x avg. monthly follower growth and 10% engagement rate, surpassing industry benchmarks by ~70%.
• Established a data-driven social strategy, regularly measuring results and making tactical adjustments to optimize performance and audience engagement.
• Leading influencer strategy for EXODUS, focusing on future engagement with key gaming influencers (details to be released).

Austin, Texas, United States

• Owned social media strategy for the Tiger Woods PGA and WWE franchises, collaborating with cross-functional teams and brand partners like Mars, Inc. (Snickers) and WWE to amplify brand campaigns.
• Presented social strategies to executive and partner stakeholders, aligning influencer and social initiatives with broader marketing objectives and securing buy-in.

Austin, Texas, United States

• Team lead for Social Channel Engagement on the Action-Adventure & RPG portfolio at Electronic Arts, within the Integrated Communications team.
• Responsible for managing a team of social channel managers and social content producers, in addition to developing social strategy, creative vision, KPIs, and performance targets for owned social content.
• Partner with cross-functional teams, including Creative, Brand, and Analytics, to ensure alignment on campaign messaging and maximize engagement.

Austin, Texas

• Led community and influencer initiatives for EA Star Wars and BioWare products like Anthem, Mass Effect Legendary Edition, and STAR WARS Jedi: Fallen Order.
• Managed influencer & content creator relationships for EA Star Wars and BioWare products, overseeing content collaborations and live event strategy to enhance brand engagement.
• Directed community engagement strategies, managing a small team to execute pre-launch livestreams, AMAs, and other community marketing efforts.
• Created and managed public-facing studio representatives and developer community interactions, establishing processes for messaging, assets, and embargoes.

Orlando, Florida Area

• Managed social conversation & content strategy for Madden NFL, NCAA Football, NBA LIVE, and PGA TOUR Golf franchises, aligning with real-world sports events and marketing beats.
• Directed influencer/content creator strategies and collaborated on large-scale events, including the Super Bowl, E3, and EA PLAY.
• Planned and hosted social content for franchise events like Madden Bowl, Super Bowl, and eSports tournaments, including live Twitch broadcasts.

Orlando, Florida Area

• Managed content, consumer interaction and social engagement across NCAA Football franchise and EA SPORTS brand social channels.
• Plan, host, edit and promote the official NCAA Football and Madden NFL Podcasts.
• Host live event interviews and webcasts across the EA SPORTS brand.

Dallas/Fort Worth Area

• Produced the morning drive news and sports for the USA Radio Network and its 700 affiliates across the country.
• Gathered source audio, conducted interviews, and wrote/edited copy for newscasts and features.
• Responsible for producing, writing, and broadcasting the afternoon sports coverage for all of USA Radio Network’s national affiliates.