Valerie Sheets Email & Phone Number

Sunnyvale, Ca

• Build a new set of brand guidelines and evolve the look and feel of this rapidly-growing tech company• Art direct and design brand expressions and marketing campaigns across all mediums— including digital display ads, video, program branding, experiential, web, out-of-home, print, digital collateral, and events• Lead the full creative team through a brand leadership gap/transition (twice)• Art direct agency partners that cover design production, video creation, and web development• Collaborate and represent the Creative team within a cross-functional Marketing environment that includes global events, content strategy, product marketing, field marketing, demand generation, corporate communications, marketing ops, web services, and beyond• Leverage metrics and data insights to inspire creative concepts• Present creative concepts to executive-level stakeholders• Champion brand standards and design systems and empower the organization to do the same• Work in parallel with the Creative Producer role to formulate strategic planning for our team• Obtain creative tools to inspire personal growth within our team

Fort Wayne, Indiana Area

• Art directed the design and strategic concepting for brands from kickoff to final delivery • Designed for print (brochures, outdoor billboards, ads), brand (logos, stationery, brand integration, events), and digital (websites and ads)• Wrote and presented rationale for concept decks to executive stakeholders• Implemented and documented creative project and file management processes• Simultaneously project managed and designed for several client accounts when there was a PM gap at the agency• Worked in collaboration with photographers at on-site photo shoots and edited photography• Oversaw press checks and worked closely with our valued print vendors

Chicago, Il

Beyond design, my role at Pivot was multifaceted—bringing the exciting challenge to quickly adapt as projects added to my agency's overall capabilities and creative offerings. My involvement included:• Building comprehensive brand programs from project discovery to project launch• Concepting activations and experiential brand touchpoints for events and meetings• Leading creative kickoffs and brainstorming sessions—both internally and externally• Creating brand experiences based off of strategic research• Top-to-bottom project management• Image sourcing, photography, and retouching• Coordinating print production and building trust with valued vendors• Planning and scheduling resources for efficient project completion• Staying current on latest trends in photography, typography, and design• Always striving to be a leader that the agency can count on to show Pivot’s best work• Never missing deadlines

Chicago, Il

Designed marketing and promotional materials across print collateral and digital platforms such as Wordpress and MailChimp. Developed creative concepts for each client and lead my creative team in executing projects from start to finish.

Bloomington, Indiana Area

Collaborated with art directors, copywriters and clients while completing various design jobs for both print and web. Assisted the lead designers in conceptualizing and implementing design tasks from start to finish. Clients included Indiana University and affiliated organizations.