1. Planned and Developed Marketing Product Campaign – Key Product (USavings, Lucky Number Bank Account, Umee Credit Card, UHomes) Developed and executed marketing plan & budget Coordinated with Media team to create creative campaign concept Plan PR angle and coordinate with Content team to writing PR contentPlanned and proposed product development and promotion campaign 2. Manage “Golden Friday” Online Event – Real estate sale opening event for UHomesConsulted with clients to determine objective; communicated and worked closely with clients to ensure that their requirement were metDeveloped detailed budget and formulated event concepts Coordinated with Media team to implement concept to event materials (TVC, event brand image, trailer, etc.) 3. P.O.S.M production Developed creative concept and worked with Media team to visualize sales materials (Leaflet, Banner,…) Wrote Script and Produced TV Commercials

1. Promotion Campaigns & Product Launching- Develop and implement retail marketing plan - Collaborated with the multimedia and art design staffs to create multimedia materials as well as develop marketing content for various social media channels- Coordinate with Advertising Agencies to execute campaign optimization strategies as well as Production Agencies & Product Team (in-house) to get the POSM produced and delivered to the Branch for specific campaigns. 2. External and Internal Events- Determine objectives and requirements for events, including proposal, agenda, budget,etc…- Coordinate with Event Agencies & Purchasing team to perform tasks and duties. Maintain records of event aspects, including financial details- Planned and supervised events

- Coordinate with Production Agencies & Trade Marketing team to get the POSM produced and delivered to the Dealers in North for specific campaigns;-Make report on the POSM production & delivery;- Plan in coordination with Marketing and Sales the support for all new launches at Dealers in North;- Coordinate with Sales team to plan events & activation at Dealers in North (product display, test ride etc…);- Plan in coordination with Marketing team and Dealers in North to support for digital activities (Facebook, Website);- Plan & execute BTL activities (product display, test ride etc…) in Office Building & other public places in big cities in North.

- Plan in Marketing Budget and coordinate with Production Agencies to get the POSM produced for campaigns- Provide complete and accurate reports within five working days of project completing- Develop marketing content for various social media channels