Vanessa Thomas Email & Phone Number

Acton, Massachusetts, Us

Woburn, Massachusetts, Us

Director of Consumer Marketing NeuroMetrix Wearable Technology- Lead marketing efforts for Quell, a new consumer wearables business recently launched by NeuroMetrix. Drive development of the brand, building awareness and equity among consumers and healthcare professionals through advertising, public relations, social media and digital. - Lead ecommerce strategy and execution.- Provide strategic direction, developing consumer insight, market research, understanding competitor and category dynamics and helping shape product development.- Lead, innovate and influence stakeholders at all levels and report out progress to the Senior VicePresident and General Manager Consumer Healthcare.

Framingham, Massachusetts, Us

Within a newly formed division at Bose called Marketing Planning and Execution.. This is where my team and I reside and we are focused on developing and supporting the marketing levers to drive our retail direct business globally. This includes:- Development of advertising, email, social, digital and other marketing tools to drive traffic to the stores- Development of the window designs and all temporary merchandising- Development of the permanent merchandising- Driving marketing decisions on next generation support tools for our Outlet Stores globally- Development of consumer orientated promotions

Framingham, Massachusetts, Us

In-House Advertising Agency responsible for developing all marketing elements globally for Bose.Oversee a team of 5 to support various businesses within Bose Corporation. Key accounts include America’s Sales team who is responsible for the NFL partnership and the Headphone Division who clients all new product launch materials. Within any given year, the team manages over 500+ projects across all disciplines. • Led the largest ever corporate initiative focused on telling the story of Bose Corporation. Obtained President level approval and budget to celebrate the 50th Anniversary of Bose with consumer facing marketing materials. Managed executive and global stakeholder approval on creative deliverables including an acclaimed website, www.dreamandreach.bose.com, coffee table quality book and a short film directed by academy award winning director, Morgan Neville.• Works in close partnership with General Manager / Director Level creative and marketing partners. • Leads communications strategy development for key large scale programs. Including target market, product positioning, messaging, and oversees the development of all global advertising materials including TV, print, out of home, online, and product videos for Bose headphone products.• Promotes world-class project management skills. Through various reporting tools and check-ins with team, ensures all projects progress efficiently and flawlessly through workflow processes in accordance with the budget and timetable, as well as communication goals.• Strong strategic and analytical leader. Led the Bose brand strategy effort to uncover shared values between the Bose brand and consumers to make the strongest connection possible – engaging new consumers and keeping relationship strong with existing ones.

New York, Ny, Us

Managed a team of six direct reports and responsible all aspects of direct response marketing efforts. Specifically, Cost per Acquisition/Lead for various top-tier clients in the space. Quickly established expertise and implemented strategies for attracting qualified leads at the most efficient rates possible.

Boston, Massachusetts, Us

Managed a team of five direct reports and responsible for deliverables/workload from over 40 indirect reports to CVS; on/offline media, digital, creative, research, analytics, production and finance. Seen as a trusted marketing adviser, often sent directly to CVS business units to solve for a wide variety of marketing objectives. Managed executive level marketing relationships.• Launched fully integrated marketing plan. Conducted extensive research to craft and launch new brand campaign “For all the ways you care.” Responsible for creative development and production of all materials including TV, print, radio, online, website, collateral, trade, OOH and corporate identity statement.

Boston, Ma, Us

Led four person account team and over 25 indirect reports in strategic and creative development of all TIAA-CREF's marketing initiatives. Supervised production of national and local advertising. Responsible for supervising day-to-day account operations including all advertising production and collaboration with partner agencies which led to a substantial increase in unaided brand awareness.

New York, New York, Us

Managed a team of four direct reports and oversaw deliverables to P&G from over 35 people internally. Delivered consistent insight and influence on marketing plans, research development, and communications strategies. Led collaboration with all P&G departments; product development, legal, supply, merchandising and other agency partners. • Worked on significant P&G accounts. Managed $1.4 billion Charmin (US, Canada, Latin America) and $250 million Puffs (US, Canada) business with over $100MM in combined advertising spending. In addition to traditional media, oversaw viral marketing plan for Crest Whitestrips, which built $2 million in sales prior to national launch.

Core Credential; Financial Accounting

Ba, Art History, German Minor

Education record