◊ Proven leader with diverse brand management experience delivering results for industries including consumer electronics, retail chain drug, package goods, financial services and healthcare industries◊ Strong understanding of how key trends and insights drive consumer behavior – always living at the intersection of brand, product, and consumer.CAREER HIGHLIGHTS◊ Led all parts of repositioning the Omnipod brand to “Simplify Life” being more than a marketing slogan, but a mantra for organization.◊ Mastermind in establishing a true direct-to-consumer model within a traditional medical device company resulting in an average 30% incremental sales YoY. ◊ Omnipod being named “Product of the Year” in 2021 and a CES Innovation Award honoree in 2022.◊ Led foundational work for Bose to sign its 1st sports ambassador, Rory McIlroy and the subsequent marketing efforts, including content series #BetterNeverQuits. The rallying cry of #BetterNeverQuits has in turn become the foundation for all Bose sports marketing / content strategy, including NFL creative, resulting in 150+M impressions.◊ Presented to 100+ Global Marketing Colleagues in corporate auditorium on multiple occasions. ◊ Led group of 22 diverse managers across all disciplines, both national and global, including other ad agencies, and produced a central marketing strategy 18 months prior to new product launch.◊ Acted as hub and key account manager for large client that required managing close to 100 projects and obtaining approvals from 40 different sources. ◊ Designed marketing strategy for wealth management product by conducting qualitative research with consumers and professors to create positioning statements that differentiate product from competitors. Specialties: ◊ Consistently recognized for managing large and small cross-functional teams ◊ Also known for being detail and bottom line oriented and having a strong work ethic and positive attitudeAdditional Areas of Expertise:• Insight Mining & Presenting data • Sponsorship & Sports Marketing• Digital Strategy & Content Development• Key Account Management Skills• Budgeting & Forecasting• Measuring ROI & Effectiveness• Direct Response & Analysis