Sr.Vice President And Director-India
Chicago, Il, Us
Arc Worldwide is Leo Burnett’s global marketing services arm. Through our 2 offices in India (Mumbai and Delhi), we focused on delivering specific measurable results to client’s marketing challenges with innovative ideas, skill combinations and customized execution approaches spanning direct, interactive, promotional and shopper marketing. And this we did for clients such as P&G, Centurion Bank of Punjab, Samsung, Philip Morris India, Asia Pacific Breweries, Tata Salt, UTI Mutual Fund, Reliance Communications, Tata Tea, Godrej appliances, ICICI Prudential, Carrefour, Bharti Walmart, Piramal, Samsung, Delhi Dare Devils, HPCL, Taxspanner.com etc. Arc also provided marketing services support for clients of group agencies -Orchard Advertising and Alpha 245.Highlights: Arc won the first and only Cyber Cannes from India.Jaagore One Billion Votes digital campaign for Tata Tea is considered one of the most impactful social activism campaigns. It won awards for effectiveness and digital creativity. The India’s longest clothesline campaign for Tide entered Limca Book of Records and HPCL Happy wheels won Dragon at Promo Marketing Awards Asia.