Passionate about creating brand demand aided by analytics, cut through communication and immersive consumer experiences. Global Head product Strategy for Sprinklr Insights. Built the digital marketing & CRM practice for the Disney Star Network. Established ‘The Distillery’ , an advanced analytics command center , which has placed actionable insights at the heart of Consumer Strategy and Innovation. Prior to Star, built a digital agency Tribal DDB India, a marketing services agency Arc Worldwide India, digital capability in Leo Burnett Indonesia.Author - The Indestructible Brand - Crisis Management in the Age of Social Media.Creating successful business units - People, products, process and profits. Specialties: Digital transformation, Analytics, Product Strategy, Marketing and Integrated communications, CRM
Listed skills include Digital Marketing, Integrated Marketing, Digital Strategy, Mobile Marketing, and 33 others.