Vicrum Sanathra Email & Phone Number

Boston, Massachusetts, Us

San Francisco, California, Us

New York, New York , Us

New York, New York , Us

San Francisco, Ca, Us

Neuilly Sur Seine, Ile De France, Fr

• Managing a team of 2 - 4 Product Managers.• Evangelizing data within Sephora by enabling more teams at Sephora to be able to formulate actionable insights from data our team has implemented.• Assisting in developing a dedicated swim lane for Testing while helping build out better processes for rapid experimentation.• Partnering with other Product Managers to expand our testing platform to enable more test volume with less developer support.• Formulating strategy for analytics and testing for following year’s work.• Managing communication of data outages, new tracking, and overall communication to executive leadership.• Educating other Product Managers on needs for analytics / testing for their projects and how to optimize their projects for success.• Budget planning for team resources and/or consultant help based on product roadmap for following year’s work.

Neuilly Sur Seine, Ile De France, Fr

• Managing multiple developer and QA teams for multiple digital platforms including all e-commerce platforms (Desktop, Mobile Web, iOS, etc.) and in store digital experiences.• Owning the product analytics roadmap for digital data collection including gathering business requirements, sprint prioritization, jira ticket writing, final communication of tracking to the respective business stakeholders for recurring reports, etc.• Architected a new page name taxonomy and standard page tracking for all ecommerce facing platforms to streamline tracking and enable business stakeholders to perform deeper analysis.• Maintaining and owning data documentation of all digital analytics platforms to enable business stakeholder to be more self-sufficient.• Developing ad-hoc dashboards in Adobe Analytics and Workspace for business facing stakeholders to monitor both product performance and overall business performance.• Investigating data anomalies raised by business stakeholders to explain root cause of abnormal patterns in data.• Creating alternative solutions to limitations in data in order to unblock business stakeholders from being able to perform their analysis• Establishing a test and learn culture in Sephora by owning Testing Team strategy and initiatives.

San Francisco, Ca, Us

• Developing Tableau dashboards and leveraging analysis from dashboards for holistic monthly and quarterly reports/presentations.• Pulling, merging and cleaning data sets from multiple sources using data linking tools such as Tableau.• Taking ownership of reports and presenting their findings directly to clients along with answering any follow up data questions clients may have.• Collaborating with account and developer teams to gain deeper understanding into data in order to provide clients with actionable insights.• Assisting in developing new business for clients by creating analytics measurement plans/proposals for new campaigns that outline KPIs clients should focus on for campaigns.• Developing Google Analytics, Adobe Analytics, comScore, and X20 tracking spec / implemention documents then QA analytics tags using tools such as ObservePoint to confirm correct implementation of tags.• Leveraging tag management systems (such as Google Tag Manager) to allow for deeper customization and flexibility in website tagging.• Assisting with the development of social strategy pitches by leveraging analysis from social listening tools such as Sysomos & Brandwatch.

San Francisco, Ca, Us

• Complied media, web, and social analytics reports, often with minimal supervision, on a weekly, monthly, campaign wrap-up, and/or ad-hoc basis using tools such as Sysomos, DFA, Tableau, Google Analytics, Powerpoint, etc.• Often, directly presented findings from analytic reports to clients.• Created and updated dynamic Tableau dashboards for internal media team to optimize ad placements based on primary KPIs.• Contributed analysis and insights for social strategy pitches for multiple potential clients with industries ranging from gaming to clothing.• Assisted with reporting analytics for video streaming platforms along with some other email analytics experience.

• Analyzed We Radiate’s website traffic through key metrics of visitor data such as average bounce rate for landing pages, goal conversion rates, behavior flow data, etc.• Compiled detailed analytic reports (Traffic Source Reports, etc.) and summarized data through ad hoc reports by using Excel and Google Analytics• Proposed and implemented marketing changes such as regular tweeting about composting to increase website traffic, website content changes, etc.• Increased Twitter followers by 62%, new Twitter referral traffic by 25%, and site visit time from Twitter by 104%• Engaged and tweeted followers in order to increase We Radiate brand exposure• Designed We Radiate team webpage for BigApps Competition in order to promote compost sensor and startup• Created and managed Facebook account for We Radiate

• Monitored and operated the analytical brain wave program for the Electroencephalography (EEG)• Motivated and engaged patients in each session while working with patient’s family to improve their condition • Briefed and summarized analytical results of each session to parents and patients • Managed multiple patients simultaneously while meeting time constraints • Improved patients’ progress by writing detailed reports on their off-site condition for upper management• Mentored 3-5 new interns to become efficient and successful Neurophysical Trainers via constructive feedback• Learned and mastered 6 computer programs, such as Neuroguide, Fastforward, Captain’s Log, Deymed• Collaborated with fellow NPTs to discuss successful strategies for challenging patients

Irvine, Ca, Us

• Organized multiple subjects’ data and analyzed statistical trends using a COSS (conditional-on-a-single-stimulus) analysis in Matlab, after conducting subject auditory trials• Collaborated with multiple advisors (Hearing Professor and graduate students) to create hypotheses based on data