Victor Alejandro Email & Phone Number

Barcelona, Ct, Es

Nova York, Estados Unidos

Responsible for overseeing the strategic planning of paid media for Small and Medium-sized Business (SMB) clients, with a focus on driving sales growth and optimizing customer acquisition profitability.• Led training initiatives for paid social channels to enhance team expertise.• Developed and implemented frameworks to boost sales for small clients.• Created processes to improve workload efficiency and streamline operations.• Collaborated closely with the sales team to… Show more Responsible for overseeing the strategic planning of paid media for Small and Medium-sized Business (SMB) clients, with a focus on driving sales growth and optimizing customer acquisition profitability.• Led training initiatives for paid social channels to enhance team expertise.• Developed and implemented frameworks to boost sales for small clients.• Created processes to improve workload efficiency and streamline operations.• Collaborated closely with the sales team to align strategies and enhance overall performance Show less

Nova York, Estados Unidos

Led the strategic planning of paid media for Small and Medium-sized Business (SMB) clients, focusing on increasing sales volume and optimizing profitability in customer acquisition.• Developed a comprehensive framework for SMB account strategy on Facebook and TikTok, including a campaign testing agenda, format recommendations, and audience segmentation strategies.• Created and delivered training materials for the Customer Success team, supplemented by detailed best practice… Show more Led the strategic planning of paid media for Small and Medium-sized Business (SMB) clients, focusing on increasing sales volume and optimizing profitability in customer acquisition.• Developed a comprehensive framework for SMB account strategy on Facebook and TikTok, including a campaign testing agenda, format recommendations, and audience segmentation strategies.• Created and delivered training materials for the Customer Success team, supplemented by detailed best practice documentation. Show less

São Paulo

Responsible for the operation of precision marketing´s digital campaigns for all Nivea brands.Main responsabilities: • Management of processes and demands to do the team development, transforming platform team members into strategic experts within digital media planning, resulting in a high-performance media team. • Help with the development of coms planning of digital media focused on precision marketing (strategies, audiences, and assets) to monitor results and compare them with… Show more Responsible for the operation of precision marketing´s digital campaigns for all Nivea brands.Main responsabilities: • Management of processes and demands to do the team development, transforming platform team members into strategic experts within digital media planning, resulting in a high-performance media team. • Help with the development of coms planning of digital media focused on precision marketing (strategies, audiences, and assets) to monitor results and compare them with offline sales of category products. • Relationship with Nivea's media and brand teams, as well as with the external consultancy, to monitor the development of each brand within the digital advertising for precision marketing campaigns.• Support to the media strategy team for the definition of digital campaign objectives, A/B testing, strategies, and KPIs.Client: NiveaEnviroments: Search, Programmatic (Display, Vídeo, and YouTube), Social Ads (Facebook) and Amazon Ads. Show less

São Paulo

Programmatic strategic planning management for Unilever, focusing on new proposals, monitoring and managing all fronts ensuring that proposals become campaigns.​Main responsibilities:• Programmatic media planning and strategic presentation (definition of goals and KPIs);• Monitoring activities with Account Strategists;• Audience media planning and management of new formats and programmatic solutions;• Budget monitoring aiming at objectives outlined at the beginning of the… Show more Programmatic strategic planning management for Unilever, focusing on new proposals, monitoring and managing all fronts ensuring that proposals become campaigns.​Main responsibilities:• Programmatic media planning and strategic presentation (definition of goals and KPIs);• Monitoring activities with Account Strategists;• Audience media planning and management of new formats and programmatic solutions;• Budget monitoring aiming at objectives outlined at the beginning of the proposal;• Alignment and contact with publishers and technology partners to use data and inventories in campaigns;• Production and presentation of management and post campaign reports with insights, highlights and suggestions.Brands: Dove (deodorants, soaps and hair), Rexona (deodorants), Seda, Tresemmé and Clear. Show less

São Paulo Area, Brazil

Responsible for company´s programmatic full funnel process (buy side):• Responsible for programmatic training;• Data analysis in DV360 to build audience studies;• Development and maintenance multi-funnel 1st, 2nd and 3rd party audience strategy;• Management and optimization of the campaigns within the DSP (Display, Video and Trueview);• Brand Safety control according to companys guide lines;• Assistance in the construction of media dashboards;• Relationship and… Show more Responsible for company´s programmatic full funnel process (buy side):• Responsible for programmatic training;• Data analysis in DV360 to build audience studies;• Development and maintenance multi-funnel 1st, 2nd and 3rd party audience strategy;• Management and optimization of the campaigns within the DSP (Display, Video and Trueview);• Brand Safety control according to companys guide lines;• Assistance in the construction of media dashboards;• Relationship and negotiation with the media vendors to define programmatic strategies and directions;• Support to the media strategy team for the definition of campaign objectives and KPIs;• Conduct A/B test of creatives according to each type of inventory.Client: Reckit Benckiser / Brands: Veja, Vanish, SBP, Air WickDSP: Display Video 360 / DMP: Navegg / Ad Verificator: Integral Ad Science, Double Verify Show less

São Paulo Area, Brazil

Responsible for programmatic campaigns:• Data analysis in Navegg's DMP to build audience studies;• Management and optimization of the campaigns within the DSP (Display, Video and Trueview);• Assistance in the construction and implementation of post sale and proposal models;• Relationship with the client's global team to define programmatic strategies and directions;• Support to the agency's media strategy team for the definition of KPIs;Clients: Walt Disney World… Show more Responsible for programmatic campaigns:• Data analysis in Navegg's DMP to build audience studies;• Management and optimization of the campaigns within the DSP (Display, Video and Trueview);• Assistance in the construction and implementation of post sale and proposal models;• Relationship with the client's global team to define programmatic strategies and directions;• Support to the agency's media strategy team for the definition of KPIs;Clients: Walt Disney World, Disney Cruise Line and Norwegian Cod Show less

São Paulo Area, Brazil

Create and deliver GfK training for customers and prospects. • Development of support guides for Evogenius platforms, material on research methodology and statistics, media concepts and TV planning; • Elaboration of the complete training for one of the company's digital strategy solutions, Crossmedia Visualizer.

São Paulo Area, Brazil

• Development of support guides for access to Evogenius platform software, material on research methodology, statistics and media concepts;• Responsible for the implementation and internal training of GfK Client Services CRM platform.

São Paulo Area, Brazil

• Conducting audience studies, updating competition files, and technical support to the media department;• Assist in strategy and media tactics with planners and group directors. • Knowledge in off and on-line media (Comscore and Nielsen).Clients: Fiat (retail and product), Procter & Gamble , Brasil Kirin, Samsung Electronics, Walt Disney Company, SECOM.

São Paulo Area, Brazil

• Supply of the media system (Ad System): insertion and control of the Jove files, ibope audience files, registration and administration of networks and vehicles;• Assistance to the group manager and director with clients, new business (prospecting) and training (internal and external).Clients: Walt Disney Company, Arcor, Procter&Gamble (Always, Kolleston), União, Camil

São Paulo, São Paulo, Brasil

Assistance in administrative services.