Victor Vu Email & Phone Number

Sydney, New South Wales, Australia

>> Partner with client program leads (market research leads or CEOs, CMOs) to define success criteria and business outcomes for the BX programmes, in conjunction with other XM programmes such as EX and CX. >> Support clients in developing BX & CX maturity models and conduct regular business reviews to measure and alter strategy to meet development targets.>> Work with clients to optimise technology decisions for the life of the program, as aligned with success criteria… Show more >> Partner with client program leads (market research leads or CEOs, CMOs) to define success criteria and business outcomes for the BX programmes, in conjunction with other XM programmes such as EX and CX. >> Support clients in developing BX & CX maturity models and conduct regular business reviews to measure and alter strategy to meet development targets.>> Work with clients to optimise technology decisions for the life of the program, as aligned with success criteria and desired business outcomes.>> Provide technology functionality tutorials of Customer’s dashboard(s) as needed to further organisational adoption.>> Work in conjunction with stand-ready support teams to help diagnose, troubleshoot, and resolve technical support queries from clients. Show less

Sydney, Australia

==Responsibilities== =Core= >> Lead and nurture a team of two junior researchers and enable them to fully own and deliver complex research projects >> Own and lead the entire lifecycle of complex research projects from scoping research briefs and design through analysis: including brand tracking, multi-market segmentation, market sizing, customer experience benchmarking, product and pricing optimisation using Conjoint and MaxDiff, usage & attitude studies, product… Show more ==Responsibilities== =Core= >> Lead and nurture a team of two junior researchers and enable them to fully own and deliver complex research projects >> Own and lead the entire lifecycle of complex research projects from scoping research briefs and design through analysis: including brand tracking, multi-market segmentation, market sizing, customer experience benchmarking, product and pricing optimisation using Conjoint and MaxDiff, usage & attitude studies, product concept tests>> Present narratives/solutions from visualised data / insights to C-level clients and facilitate discussions to drive brand, product and customer strategies and actions>> Conduct training and implementation enablement sessions with clients on Qualtrics solutions and functions: Survey Design 101, basic and advanced survey programming, Crosstabs, Results and Reporting, Qualtrics Conjoint/MaxDiff simulations>> Scope research briefs, write and present research proposals to new and existing clients = Operations and company strategy improvements = >> Design and develop video training materials on advanced Qualtrics solutions such as Conjoint & MaxDiff to enable clients and partners fully utilise Qualtrics tools.>> Optimise operations between key functions in project execution, improve and conduct training on the enhanced processes, roles & responsibilities>> Conceptualise, develop and conduct training on Design Thinking methodology for internal employees= Achievements = >> Exceeded revenue target by over 105% target in 8 consecutive quarters>> Successfully expanded client’s scope by project values: +300% $ value; by market coverage: from single to multiple-market coverage for multiple engagements for SEA clients in 2022. == Key industry experiences ==Banking and financial services, telecommunications, FMCG, tech, electronics, furniture, NFPs. Show less

Sydney, Australia

22tango.ai was a free Artificial Intelligence platform that helped candidates discover their work style and find a company that values who they are. The name 22tango is instilled in its philosophy mentioned in the analogy above: an employment is like a marriage, it takes two - both employee and employer - to tango! >> Partner with CEO to develop and execute marketing strategies to increase awareness, signup and completion rate for 22tango tool, aligned with business objectives and… Show more 22tango.ai was a free Artificial Intelligence platform that helped candidates discover their work style and find a company that values who they are. The name 22tango is instilled in its philosophy mentioned in the analogy above: an employment is like a marriage, it takes two - both employee and employer - to tango! >> Partner with CEO to develop and execute marketing strategies to increase awareness, signup and completion rate for 22tango tool, aligned with business objectives and goals.>> Define, analyze and determine potential target audiences for the platform>> Be brand guardian, develop brand guidelines, communication toolkit. >> Build, manage and activate marketing plan, content, social media strategy, performance marketing, including calendar of activities Show less

Singapore

==Responsibilities==>> Lead and manage the entire market research work-stream (including agency management) from research methodology development, project timeline management, data collection, quality control, data analysis, report writing and presenting findings to C-suite team, run workshops and drive actions plan to completion.>> Collect and analyze internal consumer and operation data, conduct in-depth interviews with key stakeholders on marketing strategy and process to… Show more ==Responsibilities==>> Lead and manage the entire market research work-stream (including agency management) from research methodology development, project timeline management, data collection, quality control, data analysis, report writing and presenting findings to C-suite team, run workshops and drive actions plan to completion.>> Collect and analyze internal consumer and operation data, conduct in-depth interviews with key stakeholders on marketing strategy and process to assess current cost and spend efficiency, propose research plans, recommendations and implement changes across teams in the respective department to achieve higher ROI.>> Build evaluation and measurement frameworks to monitor efficiency of spends on various marketing elements: branding activities, communication message and channel mix.>> Develop a standardized and disciplined approach for Lazada’s consumer research method, including process, tools and templates and socialize the SOP across different functions. ==Achievements==>> Boosted Lazada’s Top-of-mind brand awareness by 60% from 2015 to 2019, sustainably maintained Lazada’s no.1 position in the market in terms of brand awareness, brand equity and loyalty against increasing competition. >> Co-created and presented C-level growth and defense marketing strategies for 6 SEA ventures based on in-depth analysis of market and competition situation, considering macro-economic factors such as consumer purchase power, e-commerce penetration to internal situation such as brand power and operation capability and general growth strategies. >> Led the biggest brand relaunch foundational strategy initiative in the past 5 years: from research to workshop to building Brand-Love-Key. New brand positioning evolved from just shopper/shopping to empowering the entire eCommece ecosystems: shoppers, sellers, brand partners, employees) for life betterment as per below brand manifesto video. Show less

Singapore

>> Development of standardized and disciplined approach to client’s project management framework: reviewed as-is client's project and program management framework; proposed, designed and build refined version based on PMBOK guide, conducted training to client's staff on new approach around the region. >> Target screening and investigation for investment decision – Vietnam, Singapore, Malaysia, including: desk research and primary qualitative / quantitative research on target and… Show more >> Development of standardized and disciplined approach to client’s project management framework: reviewed as-is client's project and program management framework; proposed, designed and build refined version based on PMBOK guide, conducted training to client's staff on new approach around the region. >> Target screening and investigation for investment decision – Vietnam, Singapore, Malaysia, including: desk research and primary qualitative / quantitative research on target and competitors’ Operation, Distribution and Sales to define and evaluate Sales and Route to Market strategy, size of prize and ultimately the profitability of the potential investment.>> Sales and Distribution Management for FMCG industry - SEA: designed, planned, conducted desk research and qualitative expert interview on supply chain development situation in SEA markets to help clients understand development stage and current Route to Market structure.>> Post-merger acquisition: managed multi-country human resource integration plans for 14 Asia Pacific markets, coordinated with and reported directly to global project lead in the USA to assist the development of governance and policy aligned with strategic objective and direction to ensure employee satisfaction and retention. Show less

Singapore

Singapore

>> Partnered with client in understanding consumer/customer behaviour via conducting full cycle of market research project catering to client’s business needs and providing strategic branding and business consultation based on findings >> Client serviced: Financial Products and Service; Telecommunication; Electronic; Service Provider; Consumer Products; Government Sector>> Types of study: Customer Research, Multi-country tracking & ad-hoc studies, U&A, Concept Test… Show more >> Partnered with client in understanding consumer/customer behaviour via conducting full cycle of market research project catering to client’s business needs and providing strategic branding and business consultation based on findings >> Client serviced: Financial Products and Service; Telecommunication; Electronic; Service Provider; Consumer Products; Government Sector>> Types of study: Customer Research, Multi-country tracking & ad-hoc studies, U&A, Concept Test, Customer Satisfaction (eQ), Brand Equity Tracker, Shopper, Mystery Shopper Show less

Singapore

>> Provided consumer market insight research and branding consultation via conducting market research studies>> Client Serviced: FMCG; Technology; Finance; Services Providers; >> Types of study: Custom Studies, U&A, H&A, Segmentation, Customer Satisfaction, Concept Test Evaluation, Brand Equity Tracker (multi-country project with 20 nations worldwide)