Senior Director, Product Management & Commerce Analytics
CurrentI lead the strategic development and execution of a data and analytics roadmap, crucial for launching e-commerce marketplaces for Hearst's diverse magazine portfolio. I oversee the implementation of robust data governance frameworks and the integration of data across 6 distinct applications, enhancing platform functionality and performance. My accomplishments include:☑ Orchestrated the launch of e-commerce marketplaces for Hearst’s 25 magazines from the ground up, introducing revolutionary reader purchasing experiences with Men’s Health & Women’s Health marketplaces.☑ Developed and enforced a comprehensive data governance framework, achieving a 95% reduction in data discrepancies through rigorous validation and real-time monitoring, ensuring reliable data across the new e-commerce platform.☑ Integrated data and analytics across six key applications, improving data accessibility and usability, and aligning e-commerce initiatives with business objectives to optimize performance and drive revenue.☑ Established and tracked KPIs to measure and enhance e-commerce platform success, using data-driven insights to refine user experience, improve customer segmentation, and uplift conversion rates.☑ Mentored and led a high-performing team of analysts and data scientists, collaborating closely with editorial, marketing, and IT teams to align e-commerce strategies with broader business goals.