Vikas Singh Email & Phone Number

Delhi, India

Techjockey. A leading SAAS marketplace boasting a comprehensive listing of 10,000+ software products across various categories and industries, my role involves managing paid media campaigns on Google and Facebook. My primary responsibility is to strategically generate qualified leads through targeted campaigns, ensuring seamless fulfillment of customer requirements within the specified budget constraints and profitability goals.Responsibilities:Lead Generation Strategies: Developed and implemented strategies to deliver highly qualified B2B leads, ensuring alignment with the business goals and objectives of SAAS companies collaborating with Techjockey.Campaign Execution: Planned, executed, and monitored paid marketing campaigns on various platforms, tailoring strategies to meet the unique demands of Google, Facebook, and LinkedIn audiences.Cross-Functional Collaboration: Worked closely with cross-functional teams, including tech and design, to create and optimize landing pages, track essential metrics, and generate creative assets for advertising software categories within the SAAS industry.Cost Optimization: Applied a strategic approach to optimize and reduce the Cost per Lead and Cost per Qualified Lead, consistently aiming for maximum quality in B2B lead generation.Conversion Rate Focus: Implemented ongoing efforts to enhance overall conversion rates and qualified conversion rates, ensuring the efficiency and effectiveness of lead generation processes.Optimization and Cost Management: Successfully optimized and reduced both the Cost per Lead (CPL) and Cost per Qualified Lead (CpQL), emphasizing the utmost quality in B2B lead generation. Maintained a continuous focus on improving conversion rates and qualified conversion rates to maximize the efficiency of lead generation efforts.

Delhi, India

• Running paid campaigns and generate leads for health test.at lower cost.• Beat competition in market maximize customer qualified leads.• responsible for developing and executing paid marketing campaigns on Google, Facebook and Taboola• key responsible for minimizing leads cost and maximize leads for different type of health test.• Interact with designing team and tech team for new creative designs for targeted audiences. • Interaction with tech and product team for correct implementation of tracking leads and reporting, with product team target new users for most demanded health test and heath test packages

Gurugram, Haryana, India

•Lead Google Paid campaigns for a large budget targeting the US e-commerce market, ensuring planning, execution, and ongoing optimization.Continuously optimize Paid Campaign activities to enhance return on investment (ROI) and meet key performance metrics.Allocate budgets judiciously, analyze performance, and recommend modifications to ad spends for optimal results.Collaborate with Creative, Branding, Product, and Tech teams to guide A/B creative tests, Offers & Discounts, ensuring comprehensive tracking of online ad campaigns.Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers through effective Remarketing strategies.In-depth product understanding and competitor research to set marketing and advertising goals aligned with industry pricing for optimal brand ROI.Utilize multi-touch attribution to track touchpoints across various sources, maximizing effectiveness of Pay-Per-Click (PPC) campaigns.Identify and creatively address pain points in non-performing Marketing channels & Sources to enhance overall campaign performance.

Gurgaon, Haryana

• Planning and Creating Google Ads marketing Henry&smith.com• Structure & Setup Campaigns.• Strategies and Optimization for Awareness and Branding Campaigns,• Video Shopping Campaign, Search, Display, Shopping, Discovery Ads, Smart Campaigns• Targeting Potential Audience by different Campaign Types, Video Shopping Campaign, Search, Display, Shopping, Smart Campaigns.• Remarketing campaigns multiple Goals Setup on Google analytics and Google Adwords, Audiences boost and Increasing conversion and conversion value.

New Delhi Area, India

• I was responsible for lead generation through online paid media with google ads and facebook ads being the major platforms. From campaign creation to optimization to google analytics, I had to ensure everything goes smooth with organization's objective.• Optimizing and managing Google Ads, Facebook Ads and Bing Ads. • Generate Quality Leads and Optimizations Campaigns daily basis• Optimization audience and creative in Facebook for leads quality.

New Delhi Area, India

Worked in company for Business Leads Generation using all essential platforms.• Create Google Adwords Campaigns , Facebook Ads , Bing Ads campaigns, Website Designing and Developing

New Delhi Area, India

Managing Google Adwords Accounts (Budget 5 lakh / month), optimization and delivering maximum Conversions. Managing Facebook Ads Campaign, Bing Ads campaign, Planning digital Marketing for promotion for college. Handling Bulk SMS Marketing, Email Marketing.Managing 3 website Ads Campaign of College related Finance courses, Fashion courses, Sharegurukul . Optimization of landing Pages of website. Deliver max Quality Conversion from website. Working with team of sales, and technical team website developer, software developer, interaction with HOD always and planned for more promotion and deliver better Quality Result.________________________________________

New Delhi Area, India

Sales and marketing executives run the Google Adwords campaign for the customer and give them maximum leads. They deal with the customer to promote business online or through digital media marketing and make new customers for web development. providing other services as well, like bulk SMS and bulk emails.