Vincent Wee Email & Phone Number

Singapore

Singapore, Singaproe, Sg

• Make strategic decisions to identify emerging trends and adapt offerings to new markets and evolving industry standards, driving business expansion. Additionally, guide team strategies to ensure effective collaboration and efficiency across diverse roles.• Manage departmental budgets and resource allocation to maximise profitability and operational efficiency. Strategically plan for both immediate and future resource needs to ensure scalability and sustained growth.• Drive business development by targeting key industry verticals. Develop and execute marketing strategies, produce compelling proposals, and lead negotiations to secure profitable deals and build lasting relationships.• Oversee project development and management across diverse sectors, including but not limited to B2B, Education, Consumer Technology, and Beauty & Skincare. Maintain a rigorous schedule, scope, and budget adherence while fostering strong client relationships through strategic communication with a broad spectrum of esteemed clients, including major enterprises like Mentholatum, Nikon, Singtel, and Carl Zeiss, alongside prominent educational institutions such as Nexus International School, Sir Manasseh Meyer International School, Australian International School, National University of Singapore, Singapore Management University, and I Can Read—just to name a few.

Singapore, Singapore, Sg

MoneyOwl is an NTUC social enterprise. Its mission is to enable everyday Singaporeans to make wise financial decisions to live their best possible lives. Formed in 2018 and licensed by the Monetary Authority of Singapore, MoneyOwl provides comprehensive, competent, and conflict-free financial advice. It integrates national schemes like CPF into retirement plans together with commercial insurance, investment and will-writing solutions that are fit-for-purpose, low cost and without frills. As Singapore’s first Bionic Financial Adviser, MoneyOwl serves its clients through a combination of robo-advisory platforms and fully salaried advisers.• Developed and executed the growth strategy for the Corporate Business division, resulting in a significant increase in sales and market share.• Collaborated closely with other department heads and stakeholders to align marketing efforts with overall business goals and objectives.• Implemented data-driven decision-making processes to optimise Corporate Business marketing initiatives, ensuring maximum ROI and customer engagement.

Singapore, Singapore, Sg

• Led the marketing team to drive brand awareness, user growth, engagement, and lead generation through all aspects of marketing, including (but not limited to) performance marketing, affiliate marketing, social media & content, media, PR, events and partnerships.• Partnered effectively with Product, Technology, Solutions, and Advisory teams to orchestrate go-to-market strategies and delivered excellent brand/product experiences.• Developed and executed integrated marketing campaigns across multiple channels, leveraging data-driven insights and customer segmentation to optimise campaign performance.• Managed and optimised marketing budgets, ensuring cost-effective allocation of resources and maximum ROI.

Singapore, Singapore, Sg

• Led the strategy, development, execution, and optimisation of performance marketing campaigns across search, display, social media, and programmatic to achieve lead generation targets and business growth.• Managed and optimised customer acquisition/retention/engagement strategies via affiliate marketing, marketing automation, and referral programmes.• Drove growth by using data and analytics for decision-making and measuring marketing effectiveness, creating a culture of structured experimentation and iteration.

Singapore, Singapore, Sg

International Enterprise (IE) Singapore and SPRING came together on 1 April 2018 as a single agency to form Enterprise Singapore.• Led the digital team to plan out the technology stack and roadmap for the Corporate Communication division, including (but not limited to) planning, implementation, integration and execution for Corporate Portal, analytics solution, email marketing/automation solution, custom search engine, and other marketing tech (Martech) solutions.• Collaborated with teams to act as the bridge to communicate business and technology requirements across different work groups to close the gap, achieving a common understanding of project objectives, requirements, and deliverables.• Consulted for major key projects under Enterprise Singapore, such as Design Orchard, Open Innovation Network, Infrastructure Asia, and StartupSG for the successful end-to-end product design and development.

Singapore, Singapore, Sg

• Managed and optimized IE Singapore's earned, owned and paid media, which includes the Corporate Portal, micro-sites, mobile application, Digital Asset Management platform, Google Business Listing, CRM, Paid Advertising, etc. to achieve the organisation’s goals.• Monitored and analysed digital performance metrics across all channels to forecast trends and implement solutions/best practices to drive better results.

Singapore, Sg

• Planned and led all global and regional digital marketing and e-commerce related activities for Park Hotel Group (PHG) and its hotels across Singapore, Malaysia, Indonesia, Maldives, Hong Kong, China, South Korea, Japan and Australia.• Managed PHG's owned and earned digital channels, which includes brand websites, Google Business Listings, OTAs, etc, to deliver brand experience, impact and grow bottom-line for online business, as well as engaging potential customers.

Singapore, Sg

• Established and strengthened Planet Ads' digital marketing footprint by working on their website, setting up their social media accounts, and planning out the content strategy.• Led the digital marketing team to develop digital campaigns within the APAC region (mostly Singapore, Malaysia, Indonesia and Japan), which involve the full suite of marketing activities, including ATL/BTL advertising, seminars/events, digital marketing, on-ground activation, etc, working with notable clients like JCB, Shiseido Singapore, MOS Burger, Takashimaya and Dairy Farm Group (Cold Storage, Giant, 7-Eleven, etc).

Singapore, Sg

• Developed branding and marketing strategies, leading a lean team, consisting of designers, developers and marketers to plan and manage all web, SEO, social media, search & display advertising campaigns for clients.• Tracked performance of all digital marketing campaigns, and provided optimisation strategies.• Evaluated emerging technologies and provided perspective for adoption where appropriate.

• Worked tirelessly with the founding team and a Venture Capitalist (VC) to expand GrabTuition as one of the largest technology start-ups in the tuition industry, through growth hacking and partnerships.• Clinched the IDM Jump-start and Mentor (i.JAM) funding of S$50,000 to further develop the product, grow the userbase and activity level.

Managed sales and worked closely with clients from sales to the development of design concepts. Achieved a combined sales and successful project delivery of more than S$200,000 within 7 months, while having a project featured by Square Room magazine (February 2014 issue), and A' Design Award and Competition.

Singapore, Sg

Worked with key project team members to ensure that the product is safe through performing of safety analyses such as Hazard Analysis, Fault Tree Analysis on products to derive the safety mitigations or requirements to ensure safe use throughout its service life.

Worked with a team of talented designers and developers on several graphic and web projects for clients. Led creative sessions for project kick-offs and managed multiple graphic and web projects from concept through completion.

Designed a wide range of products including logo, flyer, poster, brochure, menu and print advertisement. Designed and developed interactive websites for clients using HTML/CSS and open-source CMS solutions like WordPress, Drupal, OpenCart and Magento.

Leading With Big Data Analytics & Machine Learning

Graduate Diploma In Business And Finance (Gdip. Business And Finance)

Bachelor Of Engineering, B.Eng. (Hons), Mechanical Engineering

Singapore-Cambridge General Certificate Of Education (Advanced Level)