- Conducted UI/UX audit of Selsmart(D2C); reduced cart abandonment rate by 18.34% and improved conversion rate by 27.83%- Streamlined user flows and resolved pain points by deriving session insights from Microsoft Clarity, Google Analytics- Collaborated with Logistics team for Pickup Journey Mapping; designed inhouse logistics app reducing pickup time by 12%

- Strengthened alumni engagement across national and international chapters, contributing to 60K+ strong alumni network- Facilitated creation of Alumni Funds, including the largest-ever fund from Class of 1998, supporting IIT Delhi initiatives- Organized Convocation'23 for 1,200+ graduates, ensuring smooth execution and memorable experiences for students

- Designed the Faros Simulator interface for Volvo Trucks India, ensuring alignment with Volvo's design system guidelines- Structured complex vehicle dynamics into intuitive UI, enhancing driver learning experience across training modules- Developed detailed design systems tailored to truck models, using user-centric principles for realistic simulator experiencesReceived Letter of Recommendation from the organization in recognition for commendable project accomplishment

- Pioneered the first NSS app among all 23 IITs, setting a benchmark for digital engagement in social service activities- Facilitated efficient volunteer management by centralizing event registrations, reminders, and hours tracking within app- Implemented user-friendly attendance system markin over 10,000 entries, contributing to a stellar 4.5 rating on Play Store

- Secured incubation from Wadhwani Foundation; Finalists of EO GSEA Delhi'22 amongst 350+ student-run startups pan India- Devised a brand-aligned website UI, leading to the attraction of 400+ travellers and achieving a net revenue of 20lac+- Simplified User Journey by relying on User Feedback Loops, iterated over prototype and designed User Centric website

- Ensured consistent branding, typography, and color schemes, in sync with the theme of fest "A Chronological Hitchhike"- Coordinated closely with Publicity team, designed a robust CAP Portal, for accurate point tallying of over 5000+ CAs pan India- Designed Event Management System; handling 40000+ registrations across 75+ events without a fuss; 1st in TRYST' history- 2000+ participants registered for stay at IITD using Accomodation Portal that provided real-time accommodation availability- Cross-Collaborated with other verticals for a cohesive digital presence of fest leveraging Secondary UX Research and A/B Testing

- Designed CAIC website effectively communicating the vision and objectives of the council to the student community- Integrated minutes of meeting with administration on the site, promoting a transparent and inclusive decision-making process- Added a section on website highlighting departmental clubs, societies, showcasing their activities, events & initiatives

- Collaborated with the website design team & CTMs to synchronize "Elysian Affair" theme across website's UI- Designed the RDV Brand Store to promote young brands at Rendezvous'22, North India's biggest cultural extravaganza