Wade Jones

Wade Jones Email and Phone Number

Ecommerce and Digital Marketing Professional
Wade Jones's Location
Tyler, Texas, United States, United States
About Wade Jones

Seasoned ecommerce and digital marketing professional with more than 20 years of experience in B2C and B2B demand generation. Proven ability to increase YOY growth through innovation and incremental opportunities. Team builder who fosters a collaborative environment.

Wade Jones's Current Company Details

Ecommerce and Digital Marketing Professional
Wade Jones Work Experience Details
  • Reflex Media Inc
    Director Of Digital Marketing
    Reflex Media Inc Jan 2021 - Apr 2024
    Las Vegas, Nevada, United States (Remote)
    Supported multiple businesses in the online dating space via digital marketing channels, including email, paid search, SEO, ASO, and affiliates. Reported directly to the COO/CTO• Oversaw paid search program with more than $500K in monthly spend• Grew email program revenue by 17% YOY• Developed email capture program with a forecasted goal of 50% email list growth by EOY• Led quarterly marketing promotions that each generated more than $700K in less than six days• Interviewed and hired staff• Managed four direct reports• Vetted and managed new vendor relationships• Performed quarterly planning and forecasting
  • Observint Technologies
    Director Of Ecommerce And Digital Marketing
    Observint Technologies Aug 2015 - Dec 2020
    Austin, Texas Area
    Managed and developed all online sales and lead generation channels for both B2C/DTC and B2B businesses via email marketing, paid search, SEO, Google Shopping, retargeting, email/session recapture, as well as responsible for web development and architecture. Reported directly to the CMO.• Drove largest sales day in online history• Implemented and managed email program which grew email lists 20% YOY and produced $200K in incremental revenue• Developed shopping cart recovery program that drove $100K in incremental sales• Built multiple automated email series that drove a 17% increase in traffic and 31% increase in CTR• Increased overall online conversion rates by 12%• Managed three direct reports as well as multiple vendors and agencies• Increased new customer acquisition 27% YOY via online channels
  • Golfsmith International
    Director Of Digital Marketing
    Golfsmith International May 2013 - Jul 2015
    Austin, Texas Area
    Responsible for driving online sales and margin for two North American brands - Golfsmith and Golf Town - via paid search, SEO, Google Shopping, affiliates, retargeting, email/session recapture, mobile and social• Responsible for overall online marketing strategy, financial ownership of digital marketing budget, and a portion of the P&L• Managed online marketing and social media teams• Increased paid search program sales 25% YOY while maintaining a blended ROAS of 11.5• Recorded largest sales day in history for the online business• Revamped Amazon Seller Central program, resulting in 30% sales growth YOY• Led a team of three direct reports
  • The Search Monitor
    Director Of Marketing
    The Search Monitor Mar 2012 - Apr 2013
    Baltimore, Maryland, United States (Remote)
    Developed all marketing programs for increasing lead quantity and quality for SAAS-based B2B business• Implemented multiple drip remarketing programs from creative development to lead scoring• Managed paid search across Google and Bing and increased CTR by 360%• Designed all email programs, as well as responsible for new website design and collateral creation, and messaging• Responsible for strategy and creation of annual marketing plan and budget
  • Rock Candy Media
    Principal & Vp Of Online Strategy
    Rock Candy Media Jan 2010 - Mar 2012
    Austin, Texas Area
    Created and implemented marketing and ecommerce strategies and programs to drive sales and margin for corporate clients• Increased contact database by 300% through sweepstakes and other name collection initiatives• Created and executed email marketing program that increased online sales 75% YOY• Produced new events marketing strategy to increase contact database and retail sales
  • Dell
    Senior Marketing Manager, U.S. Smb Online
    Dell Aug 2009 - Dec 2009
    Austin, Texas Area
    Managed daily operations of Dell’s U.S. small-to-medium business website• Drove sequential revenue growth by 5% QoQ• Influenced and reported on the P&L on a daily basis• Responsible for all site merchandising and retargeting• Increased e-mail signups by more than 50% QoQ• Managed a team of 12• Enhanced site experience and conversion through multivariate and A/B testing
  • Golfsmith International
    Director Of Digital Marketing And Online Experience
    Golfsmith International Feb 2006 - Jul 2009
    Austin, Texas Area
    Directed strategy, execution and overall customer experience for the No. 1 golf specialty site with more than 17 million unique visitors annually; two-time winner of The e-Tailing Group’s Online Customer Service Award• Grew online revenue 27% in two years• Increased site traffic 29% through SEO, SEM and email marketing initiatives• Led all web-based projects, from scoping to implementation to post-launch analysis• Directed a team of three online store managers and web designers• Responsible for launch of all social channels
  • Previous Positions
    Varied
    Previous Positions Jan 1996 - Feb 2006
    Texas
    • Online Director, Bassmaster.com and ESPNOutdoors.com; Winner Communications: Austin, Texas• Director of Communications, Texas Public Employees Association: Austin, Texas• Web Product Manager, Recruiting Labs: Austin, Texas• Online Content Manager, CollegeHire: Austin, Texas• Editor, In-line Skater Magazine, College Sports Communications: Dallas, Texas

Wade Jones Skills

E Commerce Online Marketing Email Marketing Affiliate Marketing Google Analytics Marketing Strategy Digital Marketing Marketing Sem Seo Advertising Ppc Social Media Web Design Salesforce.com Management Creative Direction Paid Search Strategy Dreamweaver Strategy Online Advertising Facebook Strategic Partnerships Google Adwords Web Analytics Mobile Marketing Marketing Analytics Natural Search Retargeting Vendor Management Channel Partners Google Webmaster Tools Bouncexchange Endeca Marketo Coremetrics Analytics Bing Ads

Wade Jones Education Details

Frequently Asked Questions about Wade Jones

What is Wade Jones's role at the current company?

Wade Jones's current role is Ecommerce and Digital Marketing Professional.

What is Wade Jones's email address?

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What is Wade Jones's direct phone number?

Wade Jones's direct phone number is +151234*****

What schools did Wade Jones attend?

Wade Jones attended University Of Mississippi, University Of Mississippi, Texas Christian University.

What skills is Wade Jones known for?

Wade Jones has skills like E Commerce, Online Marketing, Email Marketing, Affiliate Marketing, Google Analytics, Marketing Strategy, Digital Marketing, Marketing, Sem, Seo, Advertising, Ppc.

Not the Wade Jones you were looking for?

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    4
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    7 +161536XXXXX

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    United States
    4
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  • Wade Jones

    Pacific Islands Program Officer At U.S. Institute Of Peace
    Washington, Dc
    1
    yahoo.com
  • Wade Jones

    Omnichannel Marketing & Brand Growth Leader
    Bentonville, Ar
    4
    yahoo.com, moodyelectric.net, exxonmobil.com, triadretail.com

    3 +172723XXXXX

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