Wade Jones Email & Phone Number

Las Vegas, Nevada, United States (Remote)

Supported multiple businesses in the online dating space via digital marketing channels, including email, paid search, SEO, ASO, and affiliates. Reported directly to the COO/CTO• Oversaw paid search program with more than $500K in monthly spend• Grew email program revenue by 17% YOY• Developed email capture program with a forecasted goal of 50% email list growth by EOY• Led quarterly marketing promotions that each generated more than $700K in less than six days• Interviewed and hired staff• Managed four direct reports• Vetted and managed new vendor relationships• Performed quarterly planning and forecasting

Austin, Texas Area

Managed and developed all online sales and lead generation channels for both B2C/DTC and B2B businesses via email marketing, paid search, SEO, Google Shopping, retargeting, email/session recapture, as well as responsible for web development and architecture. Reported directly to the CMO.• Drove largest sales day in online history• Implemented and managed email program which grew email lists 20% YOY and produced $200K in incremental revenue• Developed shopping cart recovery program that drove $100K in incremental sales• Built multiple automated email series that drove a 17% increase in traffic and 31% increase in CTR• Increased overall online conversion rates by 12%• Managed three direct reports as well as multiple vendors and agencies• Increased new customer acquisition 27% YOY via online channels

Austin, Texas Area

Responsible for driving online sales and margin for two North American brands - Golfsmith and Golf Town - via paid search, SEO, Google Shopping, affiliates, retargeting, email/session recapture, mobile and social• Responsible for overall online marketing strategy, financial ownership of digital marketing budget, and a portion of the P&L• Managed online marketing and social media teams• Increased paid search program sales 25% YOY while maintaining a blended ROAS of 11.5• Recorded largest sales day in history for the online business• Revamped Amazon Seller Central program, resulting in 30% sales growth YOY• Led a team of three direct reports

Baltimore, Maryland, United States (Remote)

Developed all marketing programs for increasing lead quantity and quality for SAAS-based B2B business• Implemented multiple drip remarketing programs from creative development to lead scoring• Managed paid search across Google and Bing and increased CTR by 360%• Designed all email programs, as well as responsible for new website design and collateral creation, and messaging• Responsible for strategy and creation of annual marketing plan and budget

Austin, Texas Area

Created and implemented marketing and ecommerce strategies and programs to drive sales and margin for corporate clients• Increased contact database by 300% through sweepstakes and other name collection initiatives• Created and executed email marketing program that increased online sales 75% YOY• Produced new events marketing strategy to increase contact database and retail sales

Austin, Texas Area

Managed daily operations of Dell’s U.S. small-to-medium business website• Drove sequential revenue growth by 5% QoQ• Influenced and reported on the P&L on a daily basis• Responsible for all site merchandising and retargeting• Increased e-mail signups by more than 50% QoQ• Managed a team of 12• Enhanced site experience and conversion through multivariate and A/B testing

Austin, Texas Area

Directed strategy, execution and overall customer experience for the No. 1 golf specialty site with more than 17 million unique visitors annually; two-time winner of The e-Tailing Group’s Online Customer Service Award• Grew online revenue 27% in two years• Increased site traffic 29% through SEO, SEM and email marketing initiatives• Led all web-based projects, from scoping to implementation to post-launch analysis• Directed a team of three online store managers and web designers• Responsible for launch of all social channels

Texas

• Online Director, Bassmaster.com and ESPNOutdoors.com; Winner Communications: Austin, Texas• Director of Communications, Texas Public Employees Association: Austin, Texas• Web Product Manager, Recruiting Labs: Austin, Texas• Online Content Manager, CollegeHire: Austin, Texas• Editor, In-line Skater Magazine, College Sports Communications: Dallas, Texas

M.A., Journalism

Activities and Societies: Phi Delta Theta GPA: 4.0

B.A., Journalism

Activities and Societies: Phi Delta Theta Minor: English. GPA: 3.83 (Overall) 4.0 (Major)

Pre-Med

Activities and Societies: Phi Delta Theta fraternity