•Work closely with Sales and Marketing team to develop best in class trade/shopper marketing strategies and integrated retail marketing calendar•Create and execute retailer-specific programming•Collaborate and lead cross-functional communication with Sales and Marketing teams in support of trade/shopper marketing initiatives across KSA•Develop a mix of tactics that strengthen brand relevance•Manage budget and return on investment (ROI) for all trade/shopper marketing initiatives•Develop and present retailer presentations with respect to marketing and promotions, with the goal of generating retailer support and superior execution of programs in-store•Work directly with retail partners on the development of promotional programs, loyalty card promotions•Identify and develop necessary visibility tools including point of sale and all assets to increase brand presence, market share and improve customer experience in-store•Research and maintain an understanding of the latest trends in successful trade/shopper marketing solutions, and proactively drive the marketing team toward new and innovative solutions driving to retail•Strive towards continuous improvement of vendor selection to ensure the company is receiving maximum benefit for its investment in the delivery of retail marketing promotions and activity•Serve as a liaison with outside agencies on ongoing promotional campaigns and making sure that the promoters are meeting the targets for focus SKUs•Oversee development and production of promotional and collateral materials•Guide preparation of marketing activity reports/recaps and present to executive management•Manage and track all activity/promotional discounting programs plan, manage and execute a calendar of trade shows nationally•Facilitate all marketing requests from the sales team and be their go-to person for marketing support•Assist brand team with product launch plans, and brand education for sales team and distribution partners

•Monitoring the execution of Trade Marketing benefits per BDAs in the Western region•Monitoring the execution of Trade Marketing activities that include Tasting, Branding, and key retail festivals and activities in the Western region•Studying the market for branding opportunities in the Western region•Follow-up on implemented branding in the Western region•Coordination between the Sales Team and Branding Agency•Handling wholesale signboard contracts and implementation•Handling wholesale Sadia freezers contracts and installation

•Following the merchandising strategy of the concept•Ensuring all opportunities is maximized through effective use of visual merchandising methods•Ensuring that effective merchandising layout is implemented in relation to sales target and store objectives•Working with the management team for determining specific visual merchandising needs, give feedback and more suggestions•Creation of in store displays•Arranging special product displays and events•Coordination with the Store Manager regarding the tasting and the launches of new products

•Responsible for planning & execution of the BDAs signed with the consumers•Managing and motivating the sales team to achieve the targets•Ensure excellent deployment for the shelving visibility•Preparing and discussing all the promotion with the consumers, the timing of the promotion and number of items in the flyer•Reports about market feedback, competitor feedback, and data analysis, monthly coverage of the team and monthly achievement•Follow-up the sales team for the execution of the plan, payment & collection•Keeping up to date with products and competitors

•Covering the Key Account Customers•Preparing promotions plan and proposal for all events•Distribution and collection in the Western region•Processing orders•Checking item availability•Item displays