Warren Greene Email & Phone Number

Swarthmore, Pennsylvania, United States

Helping philanthropic organizations achieve their strategic goals.

Emmaus, Pa

Collaborating with clients to plan and execute their events to maximize return on investment. In 2019 I directed operations for a number of running events, such as the Runner’s World Half Marathon and Festival (3,000 runners) and the ArtsQuest Oktoberfest 5K (1,000 runners).

Emmaus, Pa

Developing global go-to-market materials (print, digital, and video) for footwear and apparel teams to educate retailers as well as consumers. These guides merge product innovation and market insights into content (stories) to resonate with customers, driving sales. These guides also ensure ASICS speaks with a unified voice in every region. I'm also developing an internal encyclopedia of ASICS Institute of Sport Science technologies.Because specialty running retail is such a key component to the footwear industry I’m also working part-time at an independent running retail store, helping to educate the staff and consumers on brand technology and philosophy while I gain experience fitting real people with real shoes.

I initiated and directed the planning and execution of Runner’s World brand extensions, such as the RW Events program. These projects involved working with internal and external stakeholders to identify new opportunities to drive brand recognition and revenue. In addition, I wrote six yearly Shoe Guides (40+ pages) for the print magazine and website, which involved securing the services of an independent biomechanics lab and working with 400+ wear-testers for each of the magazine's six yearly shoe guides. Both my shoe guide and business development work involved gathering consumer insights from multiple sources. This work also required strong project management, marketing, and budgeting. I pride myself on driving results through close team management, as I did to help the RW brand cultivate loyalty and realize financial gains.

I pioneered the brand’s new business strategic development to drive revenue. One example was a partnership with the online and mobile software platform Training Peaks, which became the foundation of the RW Training Business. I did this while continuing to produce editorial content for Runner’s World magazine.

As Gear Editor I wrote six yearly Shoe Guides (40+ pages) and monthly gear sections (48+ pages). In this roll I also secured the services of an independent lab to mechanically test shoes, reinforcing the brand’s credibility with readers and the footwear industry and managed 400+ shoe wear-testers at three locations nationwide.

I was responsible for the accuracy of the editorial information in every issue.

Master'S Degree, American/United States Studies/Civilization

Bachelor'S Degree, English Literature (British And Commonwealth)