Wayne Lin Email & Phone Number

Shanghai, China

Shanghai, China

/ Louis Vuitton – 2022 Pre Fall instore VIP events.- create design concept for the instore events- managing and sourcing vendors, including all the carpentry, artwork, F&B, performers and ect./ Meta – Instagram Reels online launch events for both HK and TW.

Shanghai City, China

In charge of YueSai as a major retainer account from 2020 - 2021./ Clarins – working as the leading creative agency for 2022 (won in Oct. 2021)./ Puma – working as the leading creative agency in 2021 (won in 2021)./ Cartier – global project for CNY 2022/ Won YueSai DMI as the creative agency in Jan. 2020, and won a new product launch IMC pitch for YueSai local operation team in Sep. 2020. / Rene Furterer & Kloran – social retainer (won in Dec. 2019). / Asbolut – AbsolutNight platform retainer (won in 2019)./ Adidas neo – the leading creative agency in 2019./ Boucheron – the digital/social retainer from 2018-2019 (won in 2018)./ Project base clients during the year of 2019: MG, YSL, Helena Rubinstein, Pink the Shirtmaker.- Answer the brief by providing a comprehensive IMC plan.- Digital strategy and planning by creating digital activations to support campaigns. - To oversee and to guide on communication angles on social platforms. - Work closely with CRM and structure advocacy plans.- Lead on pitches (digital campaign, integrated campaign, brand upgrade/refresh)- Manage team on daily work with clients as well as expanding business. - Manage and oversee all deliverables to fulfill and exceed clients’ expectations.- Manage campaign shoots or video shoots.

Shanghai City, China

In charge of Shiseido Group, mainly on Cle de Peau Beauty, Global Shiseido, and IPSA.Also, Elixir (mostly social and digital projects), Anessa (BTL), - Strategy and planning support on branding level and campaign level by truly understanding the product or brand to set a clear direction/communication concept and then to lead the team to develop a 360/integrated campaign. - To oversee the communication in different phases and in different channels, to ensure the message is delivering in the right direction.- Sourcing and to provide the new business development by cooperating with other brands in different industries, which linked to the successful increased of sales. - Provide strategy support and ideas on BTL to ensure the flow is well developed.- Involved in several global event as a major role in organization, regulation, press and planning.- Act as a producer to organize and manage a whole campaign shoot or video shoots, including production, talents/celebrities and post production.- Brand Development. Brought new clients and as well had my old clients follow to my current company.- Maintain and develop the relationships with clients. To be in control of helping the client’s internal conflict and disagreement.Involved in various PR event and BTLInvolved in various pitches Fuji Film, Diageo(digital/social), Midea … etc. Recent won the Fuji Film and in the progress of creative stage

Shanghai City, China

- Brand Positioning and strategy planning- Leading proposal/pitches development and execution- Brand Development / bring various new clients- Maintain and develop the relationships with clients - Market/desk research and analyze- Creative intention and shooting objective elaborationPerformance / Involved ServicesAdvertising- Print Ad. : Concept Development and Layout Creation, Key Visuals Design;- Editorials & Advertorials creation, adaptation, resizing;- Ad. film and Brand Video: Creation +Production/Post-production + Coordination- Outdoor advertising (billboards/banners/LCD panels /Light box )Printed Material - Invitation Card and Envelope, Postcard and Container Box , Greeting Card Insert- Brand Book, Brand Leaflet- Promotion DM, Brand DM, Brand Seasonal Newsletter- Press Release, Press Dossier… Digital & Social Media Development - Digital Web Visuals Creation and Execution - Brand E-newsletter, Promotion E-newsletter, E-Invitation, Digital Brochure Design…- Videos for Digital Usage : Creation+ Production/Postproduction, Back-Stage VideoMajor works : Lab Series instruction videos, Qeelin BTS video, Folli Follie videos – for both Korean and Chinese ambassadors, Osiao (skin care belongs to Estee Lauder Group)ClientsBeautyAvene, Avon, Amway (Artistry), Burt’s Bees, Clarins, Elizabeth Arden, Lab Series, Osiao, Vichy, Pond’s Unilever, Shiseido Group (Global Shiseido, CPB, IPSA, Elixir), the Jala Group (Maysu)Fashion, Watch and JewelryVan Cleef & Arpels, De Beers, Harry Winston, Qeelin (the Kering group), Roger Dubuis , Panerai, IWC, Montblanc, Chanel, Chloé, Jil Sander, Longchamp, Folli FollieOthersArcade (sampling company), Golden Eagle, Peace Hotel, Reel Department Store, Royal Canin

Taiwan

Work Scope- In charge of both foreign and local models- Arrange and plan models’ daily and working schedule- Consult and expand model’s business in all fields- Contract development and price negotiation- Maintain good customer relationships and businessPerformance- Exceed the monthly target- Successfully helping models to obtain several TV commercials and print ads- Discovered new business- Assigned to be the director of the Asian division