Wayne Marks Email & Phone Number

Responsible for developing and executing company growth strategy in this dynamic global market research firm. Hansa specializes in brand and customer experience research and consulting.

I managed business development for the loyalty practice of Synovate in North America. This position entailed developing and executing strategies for attracting and acquiring new clients who are interested in how to develop and execute a loyalty producing customer experience.

Walnut Creek, California

Managed business development, sales, and marketing for Symmetrics, which specialized in customer loyalty. Symmetrics was a pioneer in the loyalty research industry, and was acquired by Synovate to become their customer loyalty practice. Managed the acquisition of major new accounts and significantly expanded the client base.

I was on the global leadership team for the Branded Customer Experience practice at Forum and provided consulting services to major corporations looking to develop and execute customer strategies and organizational transformation to customer-focused enterprises. I also co-managed the Western Division of Forum.

I managed the consulting and research function and specialized in marketing to the aging baby boom and older adults. Services included marketing research, customer research among lifestages and cohorts, market positioning strategies, product ideation, and corporate strategies for capturing these market segments.

I was a partner in the Washington, D.C. office of Harbdige House and managed the strategic consulting, government, and healthcare practices. Services included marketing strategy, program evaluation, policy analysis, and program development for major Fortune 1000 firms.

Ba, Psychology

Mpa, Business And Public Administration