Wei Li work email
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Wei Li personal email
An insightful, results-driven strategic leader with extensive experience working in fast-paced, high-volume environments in retail and CPG. A champion of global teams who is effective in developing relationships and bringing a strong and inspiring team atmosphere. Experienced in leading and maximizing stakeholder relationships, and successfully translating business needs into technical requirements. Known for driving results by determining how people, processes, data, communication, and technology meet organizational goals.
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Global Insights Lead, Consumer PcHpHouston, Tx, Us
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Senior Manager, Global Commercial Data Analytics And Business IntelligencePepsico Feb 2022 - PresentBuilt and led a high-performing team based in North America and India for an enterprise digital transformation initiative; led business intelligence projects in multiple countries with cross-functional partners including sales, finance, IT; guided team through change management to adopt latest industry tools and automate delivery of BI-led insights; headed culture squad within transformation organization to foster collaboration and increase people engagement. -
Manager, Consumer Insights & Analytics, Pepsi Lipton PartnershipPepsico Oct 2018 - Feb 2022Greater New York City Area / RemoteBrisk brand portfolio insights leader; innovation and commercialization projects; brand communications repositioning; new product launch; presenting and packaging detailed analysis and insights for senior management.
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Associate Manager, Analytics Insights, Pepsi StarbucksPepsico Jan 2018 - Oct 2018Greater New York City AreaLed analytics insights for Pepsi JV with Starbucks; worked cross-functionally with sales, marketing, finance and R&D on projects.
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Associate Manager, Global Analytics InsightsPepsico Feb 2016 - Dec 2017Greater New York City AreaGlobal role; international marketing projects in Australia, Africa, Middle East and Southeast Asia; developed best practices to standardize data analysis process worldwide.
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Manager, Marketing AnalyticsAffinity Solutions 2013 - 2015Greater New York City AreaLed analytics team; designed and implemented predictive models; analytical lead for initiatives to improve ROI. -
Digital Marketing And Usability Research LeadVictoria'S Secret 2011 - 2013Managed all mobile marketing activities including mobile app, push notifications and rich media, geo-targeted texts; created a new process to capture and deliver actionable usability insights to executive leaders at 80% lower cost; developed and executed a high-value customer appreciation program; led high-visibility brand initiatives to enhance web and mobile site usability and increase site conversion rates. -
Senior Market Research AnalystVictoria'S Secret 2007 - 2011Planned, managed and led quantitative and qualitative market research for various marketing programs; enhanced visibility of market research among executive leadership team by simplifying reports, focusing on impact.
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Mba Marketing InternVictoria'S Secret 2006 - 2007Retained during summer internship for full-year part-time internship during 2nd year of MBA program.• Developed statistical models to optimize customer segmentation, improve targeting, increase promotion response.
Wei Li Skills
Wei Li Education Details
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Statistics
Frequently Asked Questions about Wei Li
What company does Wei Li work for?
Wei Li works for Hp
What is Wei Li's role at the current company?
Wei Li's current role is Global Insights Lead, Consumer PC.
What is Wei Li's email address?
Wei Li's email address is li****@****osu.edu
What schools did Wei Li attend?
Wei Li attended The Ohio State University Fisher College Of Business, Sun Yat-Sen University.
What skills is Wei Li known for?
Wei Li has skills like Digital Marketing, Marketing, Market Research, Email Marketing, Marketing Research, Analytics, Marketing Strategy, Customer Insight, Direct Marketing, Segmentation, Web Analytics, Usability.
Who are Wei Li's colleagues?
Wei Li's colleagues are Nick Balkan, Parag Jain, Brian Linney, Rob Tomlinson, Kathy Hale, Joseph Undefined, Karolis Antanenas.
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