Director Of Public Relations
The Ritz-Carlton, Philadelphia
Philadelphia, Pa
Directed and managed all public relations and public relations programs for The Ritz-Carlton, Philadelphia, a five-star luxury hotel and an iconic Five Diamond property. Developed and implemented focused media relations and marketing communications strategy aligned with sales goals. Created sales and marketing strategic reports. Managed all local, national, and international media relations. Created events and promotions in partnership with internal departments and local partners. Achieved quality earned print and electronic media coverage to targeted customer segments. Built and grew relationships with local and regional business communities. Managed relationships with city and community leaders. Managed public and media appearances for the executive team. Coordinated with hotel owners and revenue managers.Selected Achievements: • First PR Director to be invited to join the hotel’s property executive team.• Proposed, designed, implemented, and secured media coverage for the highly successful European Food & Wine tour with 60+ Ritz-Carlton chefs & food and beverage directors to further their education and knowledge of modern food trends, 1999.• Recreated the property's Food & Wine Festival with celebrity chefs, cabaret shows, special events, and heavy media coverage, 2001, which became an annual event at the hotel.• Received Ritz-Carlton Public Relations Director of the Year award, 2000; Spirit of Ritz Award, 1999.