Bill Walsh Email & Phone Number

Greater Milwaukee Area

Leading two hours of live television daily, guiding and advising reporters and producers on coverage for the segments, working closely with executive producer and director on story development, prioritization, and coverage coordination with the news director, assignment desk and reporters. Serving as the last gatekeeper for the reputation of the news station, making continuous script adjustments throughout the show. Serving as keynote and presenter on behalf of the station to business and civic groups, and leading several fundraising events.• Project Management: Leading the development and successful coverage of high-profile events, including breaking news related to COVID, campaign coverage, crime, protests, and major sports team coverage; led long-term investigative projects and short-term projects, coordinating technical, talent, sources, and confirmations to ensure hard-hitting, informational coverage for viewers• Spokesperson: Lead fundraising events for regional organizations guiding marketing, attendee engagement, serving as event emcee for the Fallen Firefighters Foundation, For the Kids Foundation, UPAF, and more, with events drawing more than 1K attendees • Strategic Communications: Collaborating with station leadership on strategic communications and marketing, playing a pivotal role in managing crisis communications, leveraging clear messaging and diplomacy with the public to ensure adherence to facts; identifying internal and external opportunities for improvement• Training and Development: Training new reporters to develop skills and create iron-clad stories, grooming talent to rise within the organization to positions of higher responsibility • Digital Media: Reaching a broader audience via social media, developing digital content for CBS 58, increasing website likes to 100K+, averaging 500K+ post interactions weekly • Process Improvements: Developed new processes and tools to onboard and train new reporters

Saginaw, Michigan, United States

Led the gathering, writing, editing and content development for multiple live reports daily on broadcast and digital platforms. Developed website and social media content. Filtered through press releases news tips to identify stories and assign reporters to gather information and interview resources.• Content Development: Drove story ideas, content development, resources, and delivery of breaking news stories; including working with resources at Dow Chemical following the company's crisis that contaminated the groundwater, and continued coverage of the Flint water crisis, GM plant closures, and campaigns• Relationship Management: Developed numerous local and regional connections to deliver exclusive content to viewers, with a deep understanding of how to strengthen these kinds of relationships • Spokesperson: Acted as a spokesperson for the station for numerous events, from civic and business events to community and holiday gatherings• Social Media: Created video content, social media content, and designed website initiatives to drive engagement

Green Bay, Wisconsin Metropolitan Area

Generated story ideas, conducted in-depth research, conducted off and on-air interviews to develop content in the field, and delivered live and recorded news. Ensured adherence to strict deadlines, working story development through the proper channels.• Team Collaboration: Worked with news producers, managers, and photographers to conceptualize, write, edit, and produce station news• Editing: Coordinated video and audio editing with production engineers for on-air segments and promos• Storytelling in Fast-Paced Environments: Developed breaking news segments for a major gas explosion, and the 2004 PGA Tournament• New Concepts: Conceived and established a new consumer technology series "Tech Talk"• Relationship Building: Built relationships with community leaders, developing strong connections to enable leads• Public Speaker & Presenter: Led participation in station-sponsored events

La Crosse, Wisconsin, United States

Led enterprise reporting and creative storytelling in the role as reporter, and developed editor and management skills as weekend anchor, coordinating news desk, with photographers, and field reporters to deliver the weekend news. • Storytelling: Collaborated with the news director, producer, videographers, and creatives to deliver stories and prioritize content• Managing Messaging In a Crisis: Delivered major coverage on multiple issues, including the St. Croix river deaths, responsible for sensitive source interviews, representing station with respect and dignity to victim families throughout the segments to inform and educate the academic and local communities

Anchored and produced weekend sportscasts.• Generated original story ideas• Reported live, shot, and edited stories nightly