Alexa Wilcox Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Clients: Velcro, Panera CPG, Vagisil, Happy Egg, Apple & EveIn my current role as a Media Coordinator, I develop and execute full-funnel media strategies for my client roster. I collaborate closely with cross-functional teams, leveraging insights from competitive media analyses and real-time campaign data to optimize performance and elevate brand messaging.My role involves a mix of strategic planning and hands-on campaign management, ensuring our clients’ media investments deliver high ROI. From assisting with campaign setup to monitoring key metrics, I am committed to seamless execution and continuous improvement, always aligning with clients' goals and market trends.

Boston, Massachusetts, United States

As a Business Development Coordinator at Amp, I managed the sales process from inbound lead qualification to pitch development. I led teams through developing pitch strategy and RFI/RFP responses.

Boston, Massachusetts, United States

My final year of WiB, I took on a brand new role: Campus Outreach Director. After being back on campus, WiB wanted to make a point of collaborating with more clubs to create more relationships with them and strengthen our mission of providing a community of professional women across UMass. I communicated with executive board members of other clubs to plan events with them and discuss how we can form long-lasting, symbiotic relationships.

In my third year with Isenberg Women in Business, I became a Co-Social Events Director in order to foster connection between WiB members in a fun, engaging way. Being in a virtual setting presented many challenges in terms of social events, but the other Social Events Directors and I have worked to think outside the box and hold events like workouts and pumpkin carving over Zoom.

As Secretary of Isenberg Women in Business, it was my responsibility to manage our communication with members, professors, and other organizations. I have experience using Mailchimp to send out weekly emails with various opportunities and reminders for our members.I also kept track of member points. Points are earned through participation in Women in Business events like general body meetings, committee meetings, and social events. I used conditional formatting and various excel formulas to organize the information.

The Women of Isenberg Conference is an annual conference focused on connecting professional women across all industries. I moderated the Global Perspectives panel. My panelists discussed topics related to studying and working abroad.

Dedham, Massachusetts, United States

At Rise Marketing Group, I wore many hats, ranging from paid media management to creative. Overall, I built advertising campaigns for various clients on Google, Facebook, LinkedIn, Pinterest, and Criteo. This involved developing audience targeting strategy, copywriting, and budget management.Later in my time at Rise, I developed their first Creative Services offering through executing graphic design and video requests from a multitude of clients. Programs I used included Adobe Photoshop, InDesign, Canva, and Final Cut.

UMass AdLab is the first student-run advertising agency on campus.As the Head of Strategy, I lead weekly meetings to discuss ongoing clients and potential new ones. When we were in the midst of client work, I acted as a go-to for teams who are in need of direction, proofing, and inspiration.I directed my team of 7 in creating content strategy for one of our clients, Classmate. We created guides for Instagram posts about finals week involving motivation, wellness tips, study tips, and fun/wild card posts to help establish Classmate's relationship with college students.

The brief was to "connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago." For our submission, my team and I created a chatbot for the Nike Run Club app called Nike Agon. I edited the video and recorded the audio for it.

Framingham, Ma

I was the first recipient of the Outstanding Customer Service award in my store.

As treasurer, I was responsible for handling UMass Boxing Club's budget and checking accounts. I kept a detailed record of cash flows to ensure that all members of our executive board could easily stay informed of our financial position. I created a budget that includes information about equipment and travel plans, as well as specific amounts for all items.

I was responsible for preparing multiple middle and high school yearbooks for the upcoming school year. My work varied from creating templates to laying out entire yearbooks using Adobe Photoshop and InDesign.In addition to designing for existing clients, I re-engineered design concepts for Wayland High School for their first Herff Jones yearbook. As a result of my simplified designs, Wayland High School was able to complete their pages 23 days early: an improvement from the previous year in which pages were sent in 85 days late.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Isenberg Women in Business (WiB), Isenberg Marketing Club (IMC), UMass AdLab

Bachelor Of Arts - Ba, Psychology, Gpa: 3.75

Activities and Societies: Club Boxing, Commonwealth Honors College, Psi Chi

Education record

Activities and Societies: Editor-in-chief of FHS Genesis (Yearbook), JV Soccer team, NHS, Writing Club