Will Blalock Email & Phone Number

Atlanta, Georgia, United States

Roseland, New Jersey, Us

• Manage the Product Marketing team for the ADP HRO (HR Outsourcing) business unit, which includes ADP TotalSource and ADP Comprehensive Services, two market-leading outsourcing solutions (20K+ clients and $6B+ annual recurring revenue. As one of the key growth drivers for the company, ADP TotalSource reports separately on quarterly earnings reports.)• Developed new messaging content for adp.com website in 2023 and several new product and business pages for outsourcing/PEO on adp.com driving traffic to • Created business cases for growth opportunities in partnership with Field and Channel Marketing teams, including industry-focused approach to marketing ADP TotalSource• Developed lead generation tools for ADP Digital Sales team, including self-guided interactive product demo, and an interactive online quiz to generate leads (1000+ per month from Jan 2023 – May 2024) to accelerate pre-sales experience for buyers• Developed strategy and execution for midmarket TotalSource marketing (new segment) – including package of Sales content created across the buyer journey and sales enablement internal content• Led several product launches, including digital implementation (April 2024), benefits selection online tool (February 2023), partnership with ZipRecruiter (November 2022), LMS learning platform and courses (June 2021)• As a 2-year stretch project, developed positioning and messaging for ADP Assist (GenAI-powered virtual assistant self-service for client employees) and created package of external content, partnered with PR teams for company media releases, and enabled Sales organizations across business units on value prop and use cases• Partner with field and channel marketing teams for selling season campaigns and nurture campaigns (email and social channels) resulting in nearly 100,000 marketing qualified leads YoY

Roseland, New Jersey, Us

• Responsible for the positioning, messaing, GTM strategy, and Sales support for two ADP outsourcing solutions, ADP Comprehensive Services and ADP Comprehensive Outsourcing Services, which generate a combined $1.2 Billion in annual revenue• Led new product and feature launches using market research and buyer personas to guide strategy• Partnered closely with business GMs, Strategy, and Sales Ops teams to bring new Comprehensive HR offering to market (March 2018) based on needs analysis and competitive research• Completed 10+ industry analyst reports for the HR industry, including NelsonHall, Everest Group, and Gartner – with Leader quadrant wins on each report, which were activated for Sales use with buyers• Developed new client advisory board which included coordinating quarterly speakers and sessions to drive client success and retention, plus interaction with client contacts to discuss

Tokyo, Chiyoda-Ku, Jp

• Arkadin was the Cloud Communications division of NTT Communications, until it was folded into NTT in 2020. Arkadin’s specialization and expertise in unified communications, cloud voice and digital events, ensure the delivery of tailored, end-to-end consulting and change management services.• Managed product marketing, including messaging and positioning, for audio, web, and video product portfolios for entire North America market • Developed E-Books for web and video products and partnered with Demand Gen team to activate on web landing pages to help generate leads • Created battlecard assets for Sales associates based on competitor research and led Sales trainings to activate documents for use• Developed marketing campaigns and nurture programs in coordination with lead generation partners, and presented product reporting data to Head of Sales on monthly basis

Tokyo, Chiyoda-Ku, Jp

• As a member of the Marketing team, managed the entire RFP & Proposal process for North America business (averaged 85 RFP responses per year, including data security/infosec questionnaires, across all audio, web, and video product solutions• Interacted often with Sales Engineers, Sales leaders, and Legal to complete proposal questionnaires and customize RFPs with accurate and convincing messaging • Increased the company's effectiveness at winning new business and retaining current clients. • Developed reporting system in SFDC dashboard for tracking.

• AirWatch was a startup that grew to over 1600 employees and was acquired by VMware in 2014. the leading provider of enterprise solutions for Mobile Device Management, Mobile Application Management and Mobile Content Management.• Reviewed colleagues' RFPs and proposals for accuracy and expertise, providing feedback and edits.• Mentored RFP summer intern, which involved establishing goals and projects for her to complete.• Completed complex RFPs which required technical expertise and SME involvement from Sales Engineering team

Palo Alto, Ca, Us

• Responsible for managing the full RFP lifecycle, which included evaluating the importance and strategy of the RFP, interviewing internal SMEs, and crafting persuasive responses to RFP questions during completion• Contributed to internal RFP database for colleagues to leverage existing content for their RFPs (to provide efficiences and time savings)• Developed RFP template for team to use consistent with company brand and design• Mentored and trained new hires on the RFP team

Clemson, Sc, Us

• Managed department website through content management system, which including writing news articles highlighting professor and student research and awards• Developed promotional and marketing materials for department to attract students• Created external videos to highlight interesting aspects of the Food, Nutrition and Packaging Sciences department at Clemson University

Us

• Edited full-length novel manuscripts in partnership with editor team• Marketed and sold books (sometimes on bike) to local bookstores across Charleston metro area• Developed marketing materials (emails/phone talk tracks) • Managed customer accounts on Salesforce.com to identify opportunities for re-stocking publishing stores with additional novels from publisher

M.A., Writing, Rhetoric, And Media (Emphasis In User-Experience Design)

Ba, English Language And Literature/Letters

Education record

Storytelling Certified | Masters

Education record