Will Brooks Email & Phone Number

Manchester, England, GB

• Responsible for the Product/Hardware P&L and new customer acquisition at SimpliSafe UK. Managing exceptional teams across:
• Marketing,
• Ecommerce & Product,
• Trading,
• Retail & Partnerships,
• and Data & Analytics.

Manchester, United Kingdom

Managing all new customer acquisition initiatives at SimpliSafe UK.

Manchester, Greater Manchester, United Kingdom

• Looked after global eCommerce and CRO analytics at Missguided. Main responsibilities and achievements included:
• Lead analyst for the Ecommerce sprint team focusing on improving the “find and buy” metrics. Increasing sessions with product views by 2.88%, add-to-bag rate by 5.88%, and increased overall ecommerce conversion rate by.
• Knowledge and experience at every stage of optimisation cycle at Missguided. In 2018, we ran over 70 AB & ABN… Show more Looked after global eCommerce and CRO analytics at Missguided. Main responsibilities and.
• Knowledge and experience at every stage of optimisation cycle at Missguided. In 2018, we ran over 70 AB & ABN experiments on site, with a win rate of 38% (note, the average win rate for all of Optimizely’s clients is.
• Helped project manage the implementation of Klarna Pay Later on our native app from a commercial point of view. In the first two months, Klarna accounted for 20% of all app orders, and we saw a 35% higher AOV on Klarna.
• Product Owner for Payment Integrations sprint team. Worked on the Klarna implementation in the web checkout.Used a number of great tools to help understand user behaviour on-site & in-app and then optimise and improve.

Leeds

• As the lead analyst on the Jet2holidays brand, my key responsibilities included:
• Report on key metrics, analyse data and interpret trends to provide actionable insights based on available web analytics data
• Analyse online user behaviour, conversion data and customer journey, funnel analysis and multi-channel attribution
• Produce meaningful KPI dashboards and delivering daily, weekly and monthly performance reports using a number of different tools, including MS Excel, Tableau… Show more As the lead analyst on the Jet2holidays brand, my.
• Produce meaningful KPI dashboards and delivering daily, weekly and monthly performance reports using a number of different tools, including MS Excel, Tableau & Google Data Studio
• Own, manage and run a number of data collection and tag implementation technologies, primarily Google Analytics Premium & Google Tag Manager

Hong Kong

• Hong Kong based multi-factory clothing supplier to global retailers.
• Enhanced communication between Super Glory and its major European clients, and maintained the company's CRM system (utilising Microsoft Office skills).
• Worked with a team of employees, all of who were Chinese with very little English-speaking capabilities.
• Supervised quality checks during visits to several Chinese factories in the Shenzhen region.

Bachelor'S Degree, History And Economics, 2:1 (68)

High School

GCSE (June 2009): 10 GCSEs (A*-A) A-Level (June 2011): 3 A-B