Responsible for the Product/Hardware P&L and new customer acquisition at SimpliSafe UK. Managing exceptional teams across:• Marketing,• Ecommerce & Product,• Trading,• Retail & Partnerships,• and Data & Analytics.

Managing all new customer acquisition initiatives at SimpliSafe UK.

Looked after global eCommerce and CRO analytics at Missguided. Main responsibilities and achievements included:• Lead analyst for the Ecommerce sprint team focusing on improving the “find and buy” metrics. Increasing sessions with product views by 2.88%, add-to-bag rate by 5.88%, and increased overall ecommerce conversion rate by 7.66% from start to end of the FY1819.• Knowledge and experience at every stage of optimisation cycle at Missguided. In 2018, we ran over 70 AB & ABN… Show more Looked after global eCommerce and CRO analytics at Missguided. Main responsibilities and achievements included:• Lead analyst for the Ecommerce sprint team focusing on improving the “find and buy” metrics. Increasing sessions with product views by 2.88%, add-to-bag rate by 5.88%, and increased overall ecommerce conversion rate by 7.66% from start to end of the FY1819.• Knowledge and experience at every stage of optimisation cycle at Missguided. In 2018, we ran over 70 AB & ABN experiments on site, with a win rate of 38% (note, the average win rate for all of Optimizely’s clients is 26%). The winning experiments generated £3.4 million in incremental contribution across the year based on FY1819 finance targets.• Helped project manage the implementation of Klarna Pay Later on our native app from a commercial point of view. In the first two months, Klarna accounted for 20% of all app orders, and we saw a 35% higher AOV on Klarna orders vs card payments. It helped deliver 124% increase in UK app contribution year-on-year in the first 2 months of 2019.• Product Owner for Payment Integrations sprint team. Worked on the Klarna implementation in the web checkout.Used a number of great tools to help understand user behaviour on-site & in-app and then optimise and improve the user experience:• GA360• Google BigQuery• Google Data Studio• Firebase• Optimizely• FullStory• Qualaroo• Tealium• dataLayer knowledge and developing knowledge of HTML and Java Script• Sessioncam (set-up & use)• Qubit (A/B & MV testing)• Microsoft Office, strong Excel & PowerPoint skills• Various project management tools, including JIRA, Basecamp, Slack & Trello Show less

As the lead analyst on the Jet2holidays brand, my key responsibilities included:• Report on key metrics, analyse data and interpret trends to provide actionable insights based on available web analytics data• Analyse online user behaviour, conversion data and customer journey, funnel analysis and multi-channel attribution• Produce meaningful KPI dashboards and delivering daily, weekly and monthly performance reports using a number of different tools, including MS Excel, Tableau… Show more As the lead analyst on the Jet2holidays brand, my key responsibilities included:• Report on key metrics, analyse data and interpret trends to provide actionable insights based on available web analytics data• Analyse online user behaviour, conversion data and customer journey, funnel analysis and multi-channel attribution• Produce meaningful KPI dashboards and delivering daily, weekly and monthly performance reports using a number of different tools, including MS Excel, Tableau & Google Data Studio• Own, manage and run a number of data collection and tag implementation technologies, primarily Google Analytics Premium & Google Tag Manager• Experience configuring pageview, event, floodlight & custom HTML tags through GTM• Support website optimizations by reporting on A/B & MVT and ensuring tests are tracked in GA• Scope in tracking requirements for web and app designs. Working closely with external and internal developers to ensure tracked data fulfils business needs• Work closely with BI developers to meet reporting automation targets, including scoping in work on APIs to Google Analytics• Run workshops to help educate other areas of the business on web analytics data, and offering general Google Analytics aid• Regularly carry out BAU testing through the booking path on both live and staging web environments Show less

Hong Kong based multi-factory clothing supplier to global retailers.• Enhanced communication between Super Glory and its major European clients, and maintained the company's CRM system (utilising Microsoft Office skills).• Worked with a team of employees, all of who were Chinese with very little English-speaking capabilities.• Supervised quality checks during visits to several Chinese factories in the Shenzhen region.