Will Vandenberg Email & Phone Number

New York, Ny, Us

Chicago, Illinois, Us

- Led migration of client and internal properties from Universal Analytics to Google Analytics 4. - Developed and launched Technical SEO Audit to ensure quicker indexing after launch and fewer search visibility errors.- Led Analytics and Reporting Pod in streamlining weekly and bi-weekly reporting processes and improving reporting accuracy.- Led Content/SEO meetings in 2023, reducing meeting frequency to maximize team member's time.- Refined article strategy with a focus on efficiency and ROI.- Collaborated with Design team to refine search visibility strategy at launch and during split URL testing.

New York, Ny, Us

• Performed SEO Competitor Analysis and presented to EY US and Global team on competitor SEO footprint. Insights from analysis guided EY US Buyer page update strategy• Updated agency SEO Competitor Analysis, Backlink Outreach, and Schema deliverables• Developed ROI-focused SEO strategy for consulting and pharma clients, including EY, RRA, Jazz Pharmaceuticals, and Validus• Oversaw partner agency implementation efforts, working with creative and web development teams• Performed keyword research, technical audits, on-page optimization, schema development, and paid/organic efficiency analysis• Communicated value of SEO services through bi-weekly reporting and status meetings with clients• Utilized Semrush, BrightEdge, Ahrefs, Screaming Frog, Google Analytics, Adobe Analytics, Google Search Console

New York, Us

• Developed SEO strategy based on client objectives and current industry trends• Managed production of SEO deliverables including content creation, technical optimizations, paid search, and competitor research• Performed site audits focusing on content, technical health, and historical keyword rankings, and pagespeed• Communicated value of SEO services through monthly reporting calls with clients• Collaborated with sales, content, website development, and Thomas platform teams • Performed bid adjustments, negative keyword optimization, ad copy A/B testing, and other paid search tasks• Presented on how to convey the value of SEO to difficult clients to department• Project managed CRO, Wordpress migration, and website maintenance initiatives• Utilized SEMRush, Ahrefs, Screaming Frog, Pagespeed Insights, and other SEO research tools

New York, Us

• Developed overall SEO strategy and content plans• Communicated overall SEO performance and competitive insights to account managerManaged production of content, technical, and local SEO deliverables• Conveyed SEO best practices to copyeditors, website developers, and clients• Worked with team lead to update SEO deliverables to include Google My Business optimization and local directory backlink development

Naperville, Illinois, Us

• Develops and executes SEO plans integrating content creation, social posting, page optimizations, technical tasks, and other areas.• Monitors performance of client websites and ensures adherence with SEO best practices.• Communicates value of SEO services to clients through monthly deliverables and client calls.• Performs page optimization via keyword research, refining title and description tags, and monitoring keyword density and frequency.• Uses data from SEMRush to diagnose and fix issues with bounce rate, click-through rate, and goal completions.• Communicates best practices to SEO copywriters, performance managers, and clients.• Performs local directory optimization through Yext, Google My Business, and industry websites like DealerRater and Edmunds.• Performs site audits focusing on content, title and description tags, H1s, and other critical areas.• Optimizes local listings to ensure NAP consistency, schedules Google Posts, and utilizes the Questions and Answers feature to address customer queries.• Edits, enhances, and publishes content on client websites.• Experience prioritizing tasks to deliver the best ROI for the client’s service level.• Collaborates with coworkers to develop department-wide efficiency and implementation strategies on task forces and committees.• Works closely with local, social, and content team strategists to ensure client sites adhere to cutting edge SEO standards.

Naperville, Illinois, Us

• Researched, wrote, edited, and proofed content for clients in automotive, financial services, and customer service industries. • Worked with publishing and social teams as well as the SEO Specialists to research and develop targeted, on-brand content by coordinating with client representatives.• Created specialized content for social media, blogs, and inventory pages that met company standards and guidelines.• Communicated with third-party compliance departments to meet brand standards.• Performed keyword research via SEMRush, Ahrefs, and Google Keyword Planner.

Naperville, Il, Us

Researched, wrote, edited, and proofed marketing materials for clients in automotive, financial services, and customer service industries.

Providence, Rhode Island, Us

Led fiction workshops while completing MFA in Literary Arts. Advised students and provided line edits.

Denver, Colorado, Us

Managed the costume department and performed more than $100,000 in annual buying. Hired, trained, and supervised sales staff.