Will Lewis Email & Phone Number

Portland, Oregon, United States

Manage adidas’ digital strategy and presence across JD Group (JD Sports, Finish Line, Finish Line at Macy’s, Shoe Palace, DTLR). Function as a digital consultant for community specialty retailers (Hibbett, City Gear, Snipes, Journey’s)Collaborate with stakeholders across an array of touchpoints including but not limited to Influencer, Product Commerce, Paid Media, Digital In-Store Activation and ISC, Loyalty Acquisition & Retention, and Digital Connectivity/Innovation

Boston, Massachusetts, United States

Accounts: Glanbia (Optimum Nutrition, BSN), UMass Memorial Healthcare, Bellin Health, Mars Petcare (API/Aquarian in US & UK)

Boston, Massachusetts, United States

Accounts: New Balance, Harley-DavidsonNew Balance: Collaborative work with partnerships such as 2K for NBA 2K21/22 New Balance MyCity integration

Greater Boston Area

Accounts: Bloomin’ Brands (Outback Steakhouse), New Balance

Chicago, Illinois

• Developed a social listening dashboard granting easy access and customization to owned and earned media sentiment specific to each business vertical• Analyzed sentiment data to develop key insights incorporated into weekly reports to the marketing department.• Designed copy and imagery for display media distributed across the North American market.• Managed influencer marketing campaigns for the Dyson Pure Cool fan, collaborating with social media influencers to expand awareness as well as grow attributable conversions entirely through product seeding.

Greater Boston Area

• Selected to participate in an intensive student consultancy, working hands-on with the CEO and CMO to meet their marketing demands as well as locate additional areas of improvement.• Developed a holistic go to market strategy addressing the company’s expansion into the substantially larger and more diverse recreational market.• Specifically improved processes centered on consumer journey, digital marketing, direct marketing, and POS operations.

Salem, Ma

There’s not many faster-paced environments than Salem, MA in October. I learned how to conquer many morning, lunch, and evening rushes, and did so while consistently delivering premium service and quality. I developed an ability to lead, communicate effectively, make decisions with confidence, and pour hearts (and my heart) into caffeinated creations

• Worked remotely to grow the start-up’s following 25x organically• Created original content and maintained a consistent and strategic posting schedule.• Implemented successful media campaign strategy to maximize follower efficacy.• Analyzed campaign data to share relevant insights with the business, informing strategy across other platforms

Wellesley, Massachusetts, United States

• Successfully progressed through multiple rounds of pitching, securing investment from Babson College.• Coordinated a daring and cost-efficient guerilla marketing campaign that resulted in a profitable business during the 4-month operational period.

Greater Boston Area

Reviewed and prepared documentation around new and existing OOH properties across the nation to various clients including Apple and Red Bull. Directly assisted and shadowed CEO on additional day to day operations.

Bachelor Of Science (B.S.), Business Administration And Management, Marketing

Activities and Societies: Alpha Epsilon Pi

Education record